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10 / 07 / 2013

Sneak Peak: Nanaimo Region Rail Trail Brand Design & Strategy

Graphic Design

The logo we designed for the Nanaimo Region Rail Trail was created from a need to blend west coast ease, activity and community with a crisp, clean corporate appeal. We crafted the lettering by hand to give the brand a relaxed, earthy and approachable feel. Then, we developed a colour palette that appeals to both community and corporate demographics.