Sneak Peak: Nanaimo Region Rail Trail Brand Design & Strategy By: Karen Johnson / October 7, 2013 / Graphic Design The logo we designed for the Nanaimo Region Rail Trail was created from a need to blend west coast ease, activity and community with a crisp, clean corporate appeal. We crafted the lettering by hand to give the brand a relaxed, earthy and approachable feel. Then, we developed a colour palette that appeals to both community and corporate demographics. Back to Blog Sneak Peak: Rockwood Heights Brochure Design Read next blog post