You’ve probably heard of the present world referred to as the Digital Age
, and we’re kind of in love with technology. We identify with the clean lines, powerful capabilities, and minimalist aspects. A lot of our work is really defined by the use of technology — what would our designers do without Adobe Illustrator or Photoshop?
But there’s something to be said for going back to basics and grounding yourself in analog design. Pen, pencil, and paper give you the chance to get your hands dirty with ink smears and graphite smudges. There’s something almost intangible about hand-drawn design elements. The personality and uniqueness they convey is nearly impossible to replicate in a purely digital environment. Even when translated into pixels, they retain their character.
Your brand is all about translating your company’s values and mission into visual communication, and what better way to do that than with hand-drawn typography and illustrations?
Here are a few of our favourite hand-drawn brands we have done over the past year or so. Click on the image to see all of the work we have done for each particular brand (if you can’t click on it, that means we’re working on getting it in our Portfolio!)