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January 15, 2020
5 Ways Copywriting Can Benefit Your Company
Copywriting SEO

What exactly is copywriting and what value can it bring to your business? In the simplest sense, copywriting is the creation of text for branding, marketing or advertising purposes. It’s all about getting a reader to take action, but it’s more than just writing a hard sell. Copywriting builds trust, loyalty, and relationships. Quality copy influences your company’s style, image, recognizability and is integral to how your brand is perceived. If you think your company could gain from the expertise of a copywriter, read on to find out more about how professional copywriting services can benefit your business.

1. Improve Your Website’s Visibility

Copywriters create high-quality, informative content that drives traffic to your website and ensures your web pages are appealing to search engines, like Yahoo or Google. Updating your website with fresh, unique content, like blogs or articles, gets the attention of web crawlers, such as Google’s Googlebot, and will move you up towards number one in search results. To create meaningful and effective content that will maximize your SEO visibility, copywriters, with the help of digital marketers, utilize a variety of SEO strategies. They will conduct research to better understand your industry and business, weave keywords and phrases throughout copy and headlines, and optimize meta content and images. They combine all these techniques to craft content that is search engine optimized, entertaining and reader-friendly, increasing your chances of being found online.

2. Connect With Your Audience

Every market features a different set of people, each varying in age, values, needs, behaviours and income. Experienced copywriters know how to get your message to your readers by developing an appropriate tone and voice that represents your business and target audience. They help determine what your readers want to hear and how they want to hear it. To get inside the mindset of your customers, a copywriter will research your company, industry and clients. Through this information, they gain an understanding of the goals, motivation and pain points of your customers and use compelling, relatable language and conversion-oriented text to appeal to these consumers and persuade them to take action.

3. Bring In A Fresh Perspective

Nobody knows your business better than you. You live and breathe every aspect of your business, product or services, and although this may seem like the key to amazing content, it makes it very tricky to provide an unbiased and objective perspective in your website’s copy. A considerable benefit of having your content written by a copywriter is they will bring an objective and impartial perspective that can breathe new life into your brand. Often a copywriter does not have an in-depth understanding of your business or industry, which allows them to think outside the box and write in a refreshing way that gets to the root of what needs to be communicated in clear, compelling and relatable prose.

4. Create Different Content Formats

Familiar with marketing tactics, a copywriter from a professional marketing agency can adapt your brand’s voice and message across a variety of different content formats – websites, blogs, Google Ads, social media, print materials and more. Whatever you want your customer to purchase a product, follow a social media profile or subscribe to a mailing list, a professional copywriter will write attention-grabbing and marketing-focused content that inspires action and drives leads.

5. Build Relationships With Your Customer Base

At Array, we know it’s not enough for web content to only focus on the promotion or sale, it also needs to be about building relationships with your audience. To produce great content, you need to bring together all the essentials of sales, SEO and creative writing. Tell stories through the products or services around your business and industry that your readers will find entertaining, insightful and useful.

Want to see an example of copywriting? Check out a piece we wrote for Industrial Plankton below:

In the interview article “Keith Reid: Vancouver Island’s Innovative Shellfish Grower,” Keith Reid shares how he got his start in the shellfish industry to becoming the owner of Stellar Bay Shellfish on Vancouver Island, BC. A highly innovative oyster grower, marine engineer and past president of the Britsh Columbia Shellfish Growers Association, Reid details how him and his team produce and supply one of the most sought-after oysters in the world, why Stellar Bay Shellfish is one of Canada’s top shellfish suppliers and offers advice to start-up BC shellfish farmers looking to break into the industry. To read the full article, click here.

Curious how our copywriting services can help you achieve your goals? Give us a shout, we’d love to help!