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December 1, 2020
Real Estate Marketing Services for Development Companies

At Array, we have over 10 years of experience helping real estate development companies and homebuilders build, grow and sell their brands. From strategy to execution and delivery, we produce custom marketing solutions tailor-made to reflect the unique personality, goals, market and target audience of Vancouver Island’s top leading homebuilders and real estate development companies. We help them sell themselves and their properties by growing their online and offline presence and setting them apart from their competition with creative all-in-one real estate marketing services. From custom single-family homes, condominiums and luxury real estate to commercial developments, mixed-use neighbourhoods and everything in between, Array is a creative agency that helps real estate professionals, developers & builders bring their projects to life.

Below are a few of the real estate marketing services our team can provide:

Real Estate & Construction Company Branding

Every real estate project starts with our discovery process, where we dive deep into the ins and outs of the company, their competitors and ideal clientele. We craft a brand that tells their story – who they are, what they’ve done, and where they want to be. This is distilled into an authentic, polished logo and complete brand concept that truly distinguishes their company and products from their competition, and catches the eye of their target audience. We help development companies share their story with services such as:

  • Brand identity development, brand refreshes and rebranding
  • Narrative tone & voice
  • Brand standards documentation, guidelines & strategy

Logo Design for Real Estate, Construction & Development Companies

In a highly competitive industry, real estate professionals need a logo that will cut through the noise – an iconic visual element that customers will remember. Through our discovery process, our graphic designers tap into a developer’s vision and work on crafting a design that symbolizes the value, purpose and character of their company or real estate development. Does it need a timeless, elegant wordmark? A thoughtfully hand-drawn, polished logo? A combination of the two? From colour selection, typeface and shape, we design logos that are strategic, purposeful and long-lasting.

Real Estate Graphic & Print Marketing Collateral

In a busy real estate market, graphic design & print marketing collateral should solidify positive, consistent and memorable connections between brands and consumers. Whether it’s a business card, company brochure or full-size billboard, we design impactful, on-brand print marketing materials that look and feel great. Our real estate graphic design and print services include:

  • Business cards
  • Billboards
  • Banners
  • Brochures
  • Rack cards
  • Postcards & mail items
  • Property flyers
  • Posters
  • Real estate folders
  • Decals & wall coverings
  • Trade show booths
  • Sales centre materials
  • In-hand marketing piece

Real Estate & Home Builder Websites

We’ve partnered with real estate development professionals across Vancouver Island to design and develop websites to sell themselves and their products for over a decade. We specialize in unique, fully customizable, and highly converting websites that help our real estate partners stay on top of the latest trends in real estate web design, overcome challenges, and increase their online visibility. We help construction and development companies get more eyes on their listings and sell more homes with websites that include:

  • Beautiful, functional website designs customized to each brand
  • Responsive & mobile-friendly layouts
  • Easy, user-friendly experiences
  • Search engine optimization (SEO)
  • Engaging, compelling content
  • Custom branded Google Maps integration
  • Interactive floor plans & maps
  • CMS training sessions, ongoing support and website management
  • And more!

Real Estate Copywriting & Content Strategy

We partner with development companies and craft their voices into engaging, effective content that establishes connections and inspires confidence. With a ton of experience under our belts, we are well-versed in storytelling for real estate marketing, home builder marketing, and real estate development marketing. We produce content that helps real estate professionals showcase their services and products and communicate their brand’s message, value, and what makes them different. Covering every aspect of the client journey, we produce content that is rich in information, SEO optimized and incorporates engaging storytelling techniques. Our content marketing solutions include:

  • Real estate website copy & structuring
  • Real estate blogs & informative articles
  • Tagline, slogan, headline & CTA copy
  • Newsletters
  • Press releases
  • Brochures, postcards/mail items, and rack cards
  • Neighbourhood guides
  • Editing & Review
  • And more

Real Estate Digital Marketing & Search Engine Optimization (SEO)

Our real estate SEO services focus on not just generating traffic but generating the right traffic. We help real estate companies reach their full potential in the digital marketing landscape by connecting them with their target audience through strategic techniques that drive leads and keep their brand top-of-mind. We use the latest SEO techniques to put real estate websites front and center of consumers searching for Vancouver Island real estate, commercial spaces and home builders. We establish real estate brands as industry leaders with digital marketing services that include:

  • Keyword, trend and market research & analysis
  • Search engine marketing (SEM) & online advertising
  • On-page SEO optimization
  • Backlink building
  • Website analytics & reporting
  • Conversion tracking & optimization
  • Transparent reporting, recommendations, and ongoing support

Social Media Management

We want our real estate clients to focus on what they do best, which is why we offer full social media marketing and management services. We help them craft a thoughtfully curated and professional social media presence that builds engagement, excitement, and loyalty. With channels like Instagram and Facebook, we create and manage attention-grabbing content tailored to pique the interest of consumers actively seeking out real estate development companies, properties and construction services.

Looking for Real Estate Marketing Services?

At Array, we have spent the last 10+ years perfecting and polishing our skills to provide real estate development companies across Vancouver Island with all-in-one marketing services that help them achieve their goals. Whether you need a condo logo design, a construction company website, or help to create an effective real estate digital marketing strategy, we have experience in all types of real estate properties and developments. From residential, multi-family and commercial to mixed-use neighbourhoods and land development, Array is a creative agency built for real estate marketing.