Can you believe 2021 is almost over?! With 2022 just around the corner, it’s time to wipe the slate clean and revisit your annual marketing plan for next year. As your campaigns for this year begin to wrap, now is the perfect time to start thinking about how you want to shape your business in 2022. And it all starts with an impactful marketing strategy. Struggling with where to begin? No problem, we’re here to help! Below, we’ve outlined some ways to help get you started on developing your marketing strategy for 2022. Let’s get started!
Establish your 2022 goals.
Start planning your market strategy by deciding what you want to achieve this year. Identify measurable objectives and goals that will directly help your business thrive. As you brainstorm with your team, ask yourself questions such as: What services or products do you want to expand How has your target audience changed? Are there ways you can better serve your target audience?
Identify your target audience.
As digital marketers, when we ask businesses who their target market is, one of the most common answers we receive is, “everyone.” The reality is if you are trying to target “everyone,” you’re targeting no one. If you want to convert leads and boost sales, then you need to focus on generating the right messaging to the right audience. To do this, think demographics – age, gender, education, ethnicity, income, occupation, marital status, and location. With a clearly defined target audience, it is much easier to determine where and how to market your business.
Analyze customer trends in your market.
By analyzing market trends within your industry, you’ll gain strategic insight on where you should commit your time and money in 2022 and beyond. Research and use your own industry knowledge to map out your customer journey. Where do the majority of your leads come from? Where is your target audience spending their time? Historically, which channels have been most effective? Channels can include social media, Google, radio, magazines features, and email marketing.
Optimize your messaging.
Now that you’ve determined your target audience and trends, it’s time to outline the marketing channels you plan to use to achieve your goals and create effective messaging for each one. Whether it’s in-store signage, web copy, email marketing or social media, a multi-platform content marketing strategy will help guide you towards creating tailored content for each platform, helping you build and maintain engagement with your customers at each stage of the customer journey.
Set your budget & targets.
Determine your overall budget and expectations of sales so you can project your anticipated ROI. When allocating your budget, focus on the channels that align with your marketing goals and spend money where your customers are spending their time. Figuring out your budget will depend on several factors, such as your industry, competition, niche and how fast you’re looking to grow. In general, new or small companies looking to exponentially expand their growth are advised to dedicate between 10-15% of their total revenue to marketing. If your business is more established, then you should consider putting aside a minimum of 3-4%.
Don’t “set and forget.”
Don’t put your marketing on cruise control. Actively monitor the performance of your ad campaigns and adjust as necessary. Unlike print advertising, digital marketing provides your business with instantaneous insight on the effectiveness of your marketing efforts in the form of hard numbers, showing you exactly what works and what does not.
Get creative with your marketing agency.
Does this all sound like a lot of work, and it’s not your skillset? No problem, Array’s here to help! With our cohesive team behind you, you can ensure that your marketing strategy ticks all the right boxes and is implemented through a polished approach that will get the outcomes you want. We can help you determine who your target audience is, spend money in the right places, help you understand your position in the market against your competitors, and create tangible tactics and creative elements that build connections and convert leads – or whatever you need!
Ready to start? Book a complimentary discovery & consultation today and lets discuss a marketing strategy that addresses your unique business goals!