If you run a business in Nanaimo, BC, and want to target clients outside of the city, it can be challenging to close sales without incurring travel expenses, meeting in person, or having a local network of people to partner with. That’s why understanding how to leverage marketing material online through thoughtful graphic design will help generate qualified leads and get your ideal clients down the sales funnel. Here’s how to do it.
1. Nurture your leads with digestible digital material.
Before fiber optic internet, printed marketing materials sent to mailboxes or handed out at trade shows were essential sales tools for conveying the benefits of a product or service. Now, email marketing has dominated the way businesses connect with customers and develop trust in their brands. Partnering with a graphic designer to create a free digital brochure, cheat sheet, or printable that’s easy to download from your inbox is an effective way to demonstrate the value of your products and services, maintain brand consistency and entice customers to want to learn more.
2. Use a case study for social proof.
When a prospective client is actively considering a purchase by comparing solutions for the problem they’re experiencing, a perfectly timed case study will help prove why your offering is worth the investment. Adding graphic design elements like callouts, infographics, and icons keeps data easy to read, skimmable, and digestible. You can have your graphic designer create a PDF for email download or partner with a digital marketer and developer to create a web page for your case study that ranks high for SEO.
3. Create an animated video to share on multiple platforms.
Let’s face it, video content is an increasingly popular way to market online. According to a 2020 study by Animoto, 93 percent of businesses landed a new customer because of a video posted online. Working with a graphic designer to create an animated video can help reduce production costs, capture attention, and ensure brand recognition across all social platforms. Animations are also easier to splice and adjust for quick ads, short-form videos, and full-length products.
Partner with our Nanaimo-based graphic designers to build marketing assets on brand.
If you’re ready to market outside of Nanaimo, our team of digital marketers, graphic designers, and web developers is ready to develop a marketing strategy and marketing materials package that generates leads. From digital brochures to case studies, and even animated ads, we custom tailor our solutions to best suit your goals. Book a free consultation today to find out if we’re the right partners for you.