Let’s face it—video is dominating the way we market our business, products, and services. From drone footage on website homepage banners to 10-second TikTok videos, there’s a reason why in the last year, 88 percent of marketers reported that video gives them a positive Return on Investment. Today we want to talk about one of the formats we love: animated videos. Our team compiled a list of the best animated marketing videos and why we think animation stands out.
Practicus is a UK-based consulting firm that specializes in recruitment, project management, and outcome delivery. The animated video describes who they are and what they do using a unique visual concept that makes complex ideas easy to understand. With animation, no idea is off-limits, which gives it an edge compared to live-action footage.
Medium is an online social platform where any writer, whether amateur or professional, can publish articles on any topic they want. Their animated video, Dear Internet uses a collage-style illustration that delivers an emotional message that connects with the viewers’ core values. The timing between the audio script and illustrations is seamless, particularly when certain words are simultaneously spelled and spoken. This technique emphasizes key messages that stick long after viewing.
Ahrefs—What is Ahrefs?
Ahrefs is an SEO software suite that helps people get higher rankings on search engines. This animation does two things really well—it’s styled after their brand and strategically implements subtle sound effects in the background. The decision to use their brand colours creates brand recognition and the well-timed sound effects keep viewers’ attention engaged.
Mount Saint Vincent University—The Garden and The Farm
Mount Saint Vincent University (MSVU) is a small university located in Halifax, Nova Scotia. This animation is a great example of strong storytelling in both script and illustration. Using the analogy of the garden and leaning into their position as a small but mighty university, this video successfully captures the power of storytelling to influence a target audience.
Animated videos are a cost-effective solution for evergreen content generation.
Animated videos are a compelling marketing tool that translates well on multiple online platforms. Whether you need a short animation for social media or an explainer video for your website, this form of media is flexible, convenient, and highly effective in converting your target market. At Array Studios, our design and copywriting team is well-versed in animated ads and long-form animations. Find out how we can help you by following the link below.