Something different is brewing at our advertising agency. We’ve embarked on a journey to rebuild our website and as a part of that process, we’re undertaking a brand refresh. Not to be confused with a rebrand, a brand refresh, is a strategic process that gives businesses an opportunity to evolve with changing landscapes and better distinguish themselves from market competitors. Whereas a rebrand is a complete revolution of your brand assets and messaging, a brand refresh is an adjustment to certain elements that better align with the current market. As a part of our brand refresh and web design process, we believe in engaging our existing client base as well as site users for feedback. Here’s why you should too:
While most businesses have a general idea of what their ideal target audience needs, your existing client base knows better. They recognize the advantages, challenges, and overall experience of engaging with your brand. Their needs and expectations also evolve over time. For our digital marketing agency, communicating and listening to our clients gives us an opportunity to improve our services as we learn how to solve their challenges and fulfill their needs.
Asking for feedback shows you value your customers’ opinions and gets them involved. When your clients feel listened to, you build stronger partnerships. As a result, they are more likely to recommend your services to another business in their network. When it comes to our brand refresh and new web design, we aim to do right by our clients and people. We know we’ve hit the mark when we take our clients’ experiences into consideration.
Every touchpoint with your brand is an opportunity to create a positive experience. This includes everything from digital marketing to print collateral like business cards. Getting feedback on a customer’s experience with your brand allows you to measure how successful your touchpoints are performing. For our brand refresh, client feedback will give us an opportunity to enhance the user experience in our web design so we can better achieve our business goals.
What do you think of our current online brand?
Now that you’re here, tell us what you think! We’d love to know your thoughts and experiences engaging with our current digital brand and web design. Follow the link below and take a quick survey so we can better deliver solutions to your digital marketing needs. We look forward to hearing from you.