Switch to Google Analytics 4: All You Need to Know.

Closeup of mobile screen displaying a Google search for analytics.

If you frequently track your Google Analytics data, you will see major changes starting July 1, 2023. Google’s proprietary web tracking system, Universal Analytics, is upgrading to Google Analytics 4 (GA4) and promises better customer insights and new report functions. Does this apply to me? This applies to your website… Read more