Blog Category: Branding
5 Must-Read Content Marketing Tips for Creating A Consistent Brand On Social Media
When it comes to content marketing on social media, you’ve got seconds to make your mark. From your chosen colours to your chosen words, your brand’s persona wields influence over how you’re perceived. That’s why nailing brand consistency is the secret sauce for grabbing (and keeping) your audience’s attention. Here are… Read more
How Value Alignment Leads to a Greener Future (and Pocketbook)
At our Nanaimo-based marketing agency, we’ve witnessed first-hand the transformative potential of partnering with businesses committed to a greener future. These businesses stand out and succeed because their mission, vision, and values are clear. These components create purpose that goes beyond profit. And as a result, they attract like-minded businesses… Read more
Graphic Design: 5 Typography Rules You Need to Follow in 2023
What’s your type—bold, modern, chic, or elegant? No, this isn’t about dating. This is about your brand. And when it comes to typography, your choice of fonts speaks volumes about your personality and style. It’s all about building a connection with your audience. And if you’re ready to spice things… Read more
Switch to Google Analytics 4: All You Need to Know.
If you frequently track your Google Analytics data, you will see major changes starting July 1, 2023. Google’s proprietary web tracking system, Universal Analytics, is upgrading to Google Analytics 4 (GA4) and promises better customer insights and new report functions. Does this apply to me? This applies to your website… Read more
The Future is Open: Graphic Design Trends for 2023
We’re one month into 2023 and we’re already seeing design trends on the rise. As a graphic design agency, we’re sharing our predictions on what we think the biggest graphic design trends will be in 2023. So if you’re thinking about updating your web design, brand, or marketing collateral—take notes…. Read more
Why Client Feedback Is Important When Refreshing Your Brand
Something different is brewing at our advertising agency. We’ve embarked on a journey to rebuild our website and as a part of that process, we’re undertaking a brand refresh. Not to be confused with a rebrand, a brand refresh, is a strategic process that gives businesses an opportunity to evolve… Read more
Looking to Recruit More Employees in 2022? Try Digital Marketing
It’s no secret—the struggle is real when it comes to hiring new employees in today’s market. Labour shortages in British Columbia are acutely high in many key sectors. According to a recent Job Bank article published by the Government of Canada, the rising costs of interest rates and the demand… Read more
Array Brings Home Three Gold and One Silver Win for the 2022 MUSE Creative Awards
Good news—it’s another big win for the Array Team! The 2022 MUSE Creative Awards took place earlier this year and our Nanaimo-based agency took home three gold and one silver win for graphic design, branding, web design, and digital marketing. This international competition recognizes creative professionals in design, digital, and… Read more
Array Sweeps Six Hermes Creative Awards for 2022
It’s awards season at the office, and we just won six Hermes Creative Awards for graphic design, web design, web development, and digital marketing. Since 2013, we’ve been participating in this international creative competition (one of the oldest and largest in the world). Participants range from individuals to media conglomerates… Read more
Array Year-End Wrap: Here’s What We’re Grateful For in 2021 and Hopeful For in 2022
We did it. We’ve made it to the end of another wild year. And if you’re anything like us, then you know 2021 was a journey! From web design to web development, and from branding to digital marketing, our team brought over 50 projects to a close (with many more… Read more