Category: Digital Marketing
Case Study: How Building Brand Awareness Helped This Solar Company Expand Across Canada
Shift is a leading Canadian solar company that first launched in 2011 as a small team based out of Victoria, B.C. When they first started, they aimed to provide clean energy solutions for homes, businesses, and municipalities across Vancouver Island and the Lower Mainland. Now, they’ve grown into a… Read more
New Google & Yahoo Email Requirements Start in February 2024. Are You Prepared?
If you have a Gmail or Yahoo email account, good news—your email just got safer (and according to Google, less spammy). But if you’re a business with a marketing strategy that involves sending bulk emails (think newsletters or email marketing), listen up. To further block spam, phishing, and malware threats,… Read more
Case Study: How Revamping This Construction Company’s Brand Presence Improved Their Sales Funnel
Picture this—you’re a custom home and commercial builder with all the ingredients for success: a highly-refined construction management process, a dedication to quality building, and a host of happy clients. But despite your outstanding service and expertise, you’re struggling to expand your reach and increase new contacts for multi-family and… Read more
5 Must-Read Content Marketing Tips for Creating A Consistent Brand On Social Media
When it comes to content marketing on social media, you’ve got seconds to make your mark. From your chosen colours to your chosen words, your brand’s persona wields influence over how you’re perceived. That’s why nailing brand consistency is the secret sauce for grabbing (and keeping) your audience’s attention. Here are… Read more
Array Sweeps Platinum and Gold at the 2023 Hermes Creative Awards
If you asked our team what our favourite season is, we’d say, “awards.” And for good reason. Since our marketing agency opened its doors in 2009, we’ve taken home a total of 44 international awards for advertising, graphic design, digital marketing, and web development. This year, we’re raising that number… Read more