Category: Uncategorized
5 Must-Try Activities Around Nanaimo for the 2023 Fall Season
For a city with less than 100,000 people, you might consider Nanaimo sleepy. But during the fall, Nanaimo is packed with activities that will leave you feeling warm, cozy, and maybe a little spooked. As Nanaimo is home to our advertising agency, we’re sharing our top five fall activities to… Read more
5 Must-Read Content Marketing Tips for Creating A Consistent Brand On Social Media
When it comes to content marketing on social media, you’ve got seconds to make your mark. From your chosen colours to your chosen words, your brand’s persona wields influence over how you’re perceived. That’s why nailing brand consistency is the secret sauce for grabbing (and keeping) your audience’s attention. Here are… Read more
How Value Alignment Leads to a Greener Future (and Pocketbook)
At our Nanaimo-based marketing agency, we’ve witnessed first-hand the transformative potential of partnering with businesses committed to a greener future. These businesses stand out and succeed because their mission, vision, and values are clear. These components create purpose that goes beyond profit. And as a result, they attract like-minded businesses… Read more
Graphic Design: 5 Typography Rules You Need to Follow in 2023
What’s your type—bold, modern, chic, or elegant? No, this isn’t about dating. This is about your brand. And when it comes to typography, your choice of fonts speaks volumes about your personality and style. It’s all about building a connection with your audience. And if you’re ready to spice things… Read more
Accept All: Mandatory Cookies Are Here to Stay
You’ve seen them—those little pop-ups at the bottom of every web page that asks you about your cookie preferences. And no, we’re not talking about Chips Ahoy or Oreos. We’re talking about little pieces of data your browser stores as you interact with a website. This data could be anything… Read more
ShakeOut BC Snags Silver at the 2023 MUSE Creative Awards
Shiver me silver, we did it again! We took home one more win at the 2023 Muse Creative Awards. If you missed our last post, the MUSE Creative Awards is an internationally recognized competition that honours, promotes, and encourages creativity in media and design. We snagged silver for our website… Read more
DMCL’s Website Redesign Wins Creative Award with Array’s Golden Touch
Move over King Midas—our marketing agency took another gold win at the 2023 MUSE Creative Awards for our web design and web development work on DMCL Chartered Professional Accountants’ website. DMCL is a full-service accounting firm with offices across B.C. Looking to break the internet mold as not-your-average-accountants, they partnered with… Read more
How Our Nanaimo Advertising Agency Gives Back To Our Community
When it comes to our community, we’re big believers in giving back. Our advertising agency got its start in Nanaimo, B.C., and for the last 14 years, we’ve planted deep roots both in our professional and personal lives. Giving back to our community is the least we can do to… Read more
Switch to Google Analytics 4: All You Need to Know.
If you frequently track your Google Analytics data, you will see major changes starting July 1, 2023. Google’s proprietary web tracking system, Universal Analytics, is upgrading to Google Analytics 4 (GA4) and promises better customer insights and new report functions. Does this apply to me? This applies to your website… Read more
The Future is Open: Graphic Design Trends for 2023
We’re one month into 2023 and we’re already seeing design trends on the rise. As a graphic design agency, we’re sharing our predictions on what we think the biggest graphic design trends will be in 2023. So if you’re thinking about updating your web design, brand, or marketing collateral—take notes…. Read more