Your Name* In the event multiple people within your company are completing a brief, we'd like to know who said what please.
Please confirm the full business/association/organization name we will be branding.* (For example Our company's full name is Array Studios Inc. but our logo just has the word Array)
What does your business/product do?* This should be your elevator pitch. If you had only 60 seconds to explain your product or service to someone, what would you say?
Is there a unique story behind your business or business name or current logo?* People connect through stories. Storytelling is an effective way to create and sell a brand image.
Share 5 descriptive words that best describe your company.* Friendly, approachable, quality, honest, trustworthy, modern, sleek, whitty...
Please provide links to your website and any other background material that might be helpful.* Business cards, printed brochures, ads, exterior signage, photography of your office, business plan, marketing strategy etc.
Describe your target demographic. Tell us more about the type of person who will be using or purchasing your services/products.
Do you have a secondary and tertiary target demographic? As in 45% is your primary, your secondary is 35% and your tertiary is 10% of your sales revenue.
Share 5 descriptive words that best describe your ideal customer.* Uptight, friendly, price-conscious, mature, quality driven...
Who are your 3 main competitors (direct or indirect)? What do you like/dislike about their presence?* If you can think of more then three that could be helpful, please share!
What about your background or product or service sets you apart from your competitors? Service, local, price, whatever it is, try to give us as much detail as possible.
If you have an existing brand/identity, why isn't it working for you?* Tell us about your pain points. What needs to be fixed or improved. Is there anything you like about it?
Do you have preferences on colour?* As in, we love the colour blue or we absolutely hate the colour red. Or we love pastels and hate neon colours. Or this colour has a lot of meaning to the ownership team.
Are there any visual elements you feel strongly about incorporating with your brand? Perhaps it's a symbol, object, or element that resonates?* For example, we'd like to see a west coast tree, or coastal wild flower in our logo.
Please share any logos that you've seen that you are drawn to, and tell us what do you like best about them?* For example, think specifically within your industry or suppliers/vendors/other business you work with. Do you like the font? Are you drawn to the type of illustration? What about the overall style speaks to you?
If you had to give your brand a personality, what would it be?* Eg. corporate, rugged, playful, elegant, artistic, clever etc.
