Development Creative Brief | Array Web + Creative

Development Creative Brief

Welcome to the Array development creative brief. Please fill out the form below with as much detail as possible to aid us in creating the perfect brand identity for your organization.

  • 1. About the Development

  • Ex: creating affordable housing, high-end retirement homes, creating community.
  • People connect through stories. Storytelling is an effective way to create and sell a brand image.
  • eg. Collaborations, Learning, Creativity, Efficiency, Empathy, Simplicity
  • Ex: coastal, modern, minimal, natural, urban.
  • 2. About Your Customers

  • Who is your target demographic? Tell us more about the type of person who will be using or purchasing your services/products.
  • How do you want them to feel when they look at your brand?
  • Upload up to five files that you have in the format of a PDF, XLSX, DOC, or DOCX filetype.
    Drop files here or
    Accepted file types: pdf, doc, docx, xlsx, Max. file size: 30 MB, Max. files: 5.
    • 3. About Your Competition

    • What are your competitive advantages?
    • 4. About the Identity

    • Eg. Reserved, energetic, playful, balanced, etc.
    • Ex: animals, shapes, etc.
    • Ex: wordmark: coca-cola. Name & graphic: lululemon.

    We are pleased to develop on the following platforms