Home / Resources / Development Creative Brief Development Creative Brief Welcome to the Array development creative brief. Please fill out the form below with as much detail as possible to aid us in creating the perfect brand identity for your organization. 1. About the DevelopmentYour Name* Your Email* Please confirm the full development name we will be branding.* What are the goals for your development?Ex: creating affordable housing, high-end retirement homes, creating community.What makes your development unique?Do you have a key statement that summarizes your development?*Is there a unique story behind your development or development name or current logo?*People connect through stories. Storytelling is an effective way to create and sell a brand image.What are your development's values?*eg. Collaborations, Learning, Creativity, Efficiency, Empathy, SimplicityWhat is your development's vision?*Share 5 descriptive words that best describe your development’s style.*Ex: coastal, modern, minimal, natural, urban.Please provide links to your website and any other background material that might be helpful.Do you have any current branded materials, if so is there anything you want to keep?2. About Your CustomersDescribe your ideal buyer/renter?Who is your target demographic? Tell us more about the type of person who will be using or purchasing your services/products.Do you have a secondary and tertiary target demographic?What primary message do you want to convey to your customers?*How do you want them to feel when they look at your brand?Share 5 descriptive words that best describe your ideal customer.*Do you have any architectural drawings, design schemes or external/internal renderings of your development that you can share with us?Upload Files HereUpload up to five files that you have in the format of a PDF, XLSX, DOC, or DOCX filetype. Drop files here or Select files Accepted file types: pdf, doc, docx, xlsx, Max. file size: 30 MB, Max. files: 5. 3. About Your CompetitionWho are your 3 main competitors (direct or indirect)? What do you like/dislike about their presence?*What about your background or product or service sets you apart from your competitors?*Why should your prospective customers buy from you or engage with you?*What are your competitive advantages?4. About the IdentityIf you have an existing brand/identity, why isn't it working for you? What are your pain points, and what do you need to fix/improve with your new design?*Do you have specific guidelines, do's and don'ts about the colours and other elements of your brand identity?*Please share a company(s) whose brand identity inspires you, and tell us what do you like best about them?*If you had to give your brand a tone of voice or personality, what would it be?*Eg. Reserved, energetic, playful, balanced, etc.Are there any specific symbols or imagery you want to be incorporated into your brand?Ex: animals, shapes, etc.Do you have a preference for a logo that is a wordmark (text only no graphics) or an icon/symbol or either?Ex: wordmark: coca-cola. Name & graphic: lululemon. Δ