Home / Resources / Naming Brief Naming Brief Welcome to the Array naming brief. Please fill out the form below with as much detail as possible to aid us in creating the perfect name for your business, organization or product. Please let us know the current referenced name of your business, company or product?(Required) Tell us your email, we'd like to send you a copy of the completed brief.(Required) What primary message do you want to convey through your new name?(Required)What’s the story behind your current name?List your business values and describe why you chose them.(Required)Describe your business as if it were a person. For example, how do they dress? What interests do they have? What kind of personality do they have? What don’t they like?(Required)Describe your ideal customer. What are their biggest problems, needs, and wants?(Required)How do you want customers to feel about your new name?(Required) Who are your competitors and websites? What do you like about their business name?List three symbols that represent your business.(Required) List three symbols that represent your leadership team.(Required) List three symbols that represent the areas your business is located in.(Required) Check the words that best describes your business. Classic Modern Formal Casual Calm Animated Young Mature Raw Refined Playful Serious Simple Ornate Do you have specific guidelines (do’s and dont’s) for your new name?