Copywriting Archives - Array | Marketing Agency, Graphic Design, Web Design

Why “Everyone” Isn’t Your Target Market (and How To Find One That Is)

Jun 28, 2021
When we start a project, we ask every client the same question—who is your target audience? And the number one answer we get is: “Everyone.” And we’re here to tell you, there’s a better...
By: The Array Team Category: Branding

5 Ways Copywriting Can Benefit Your Company

Jan 15, 2020
What exactly is copywriting and what value can it bring to your business? In the simplest sense, copywriting is the creation of text for branding, marketing or advertising purposes. It’s all about getting a...
By: The Array Team Category: Copywriting

15 Features of Copywriting & How They Affect Your Business

Mar 22, 2017
Your website is more than just for looks! Sure, the cliche is that “a picture is worth a thousand words”, but that doesn’t mean that your written content has no value. In fact, the...
By: The Array Team Category: Articles

Website Redesign & Copywriting For Westmark Construction

Nov 5, 2015
Westmark Construction is a well-established residential and construction firm here in Nanaimo. They had recently gotten a new website, but they were looking for something to have a larger impact on their clientele and...
By: The Array Team Category: Website Launch

Waugh & Associates

Dec 23, 2021
Waugh & Associates is a Nanaimo-based law firm spearheaded by criminal defence lawyer Kendra Waugh. Looking to transition from a bold and youthful brand to a more sophisticated and professional experience, they partnered with...
By: The Array Team

Skin Care West

Oct 20, 2021
Skin Care West is a local medical dermatology clinic on a mission to help patients feel good in the skin they’re in. As only one of two clinics on Vancouver Island taking referrals, they...
By: The Array Team

Breze Aveda Concept Salon & Day Spa

Oct 7, 2021
Breze Salon & Day Spa is Nanaimo’s only Aveda Concept Salon and a long-time client of Array’s. Having built their last website a decade ago, they were due for a makeover to support a...
By: The Array Team

Tourism Port McNeill

Jul 19, 2021
The City of Port McNeill is a breathtaking, cozy coastal town located on the northeast shore of Vancouver Island. Initially contacted by their tourism team to quote on a website for their destination brand,...
By: The Array Team


May 25, 2021
IWCD is a full-service construction company and leaders in their industry for over 35 years. This locally owned and family-operated business offers high-quality, cost effective solutions that cover a vast range of construction services...
By: The Array Team

Dynamic Hydraulics

Mar 8, 2021
Dynamic Hydraulics is a hydraulic service center located in Parksville, BC that diagnoses, troubleshoots and repairs hydraulic systems and components for a range of different industries. Feeling as though their brand awareness and visibility...
By: The Array Team

Widsten Property Management

Jan 15, 2021
Widsten Property Management Inc. is a family-owned, full-service property management & strata management company that provides services tailored to homeowners, strata corporations and manages a variety of rental properties across Ladysmith and Nanaimo. Feeling...
By: The Array Team

Pacific Station

Nov 17, 2020
Westmark Construction is no stranger to Array. Since 2015, Array has served Westmark in their brand development, providing an all-inclusive project management approach to their marketing and advertising direction. As an award-winning Nanaimo builder,...
By: The Array Team

The Reeve

Dec 17, 2019
Built and designed by Mike Geric Construction, the Reeve in Royal Oak is a collection of beautiful, luxury 3-bedroom townhouses for sale in Victoria, BC. To raise awareness of The Reeve in the Victoria...
By: The Array Team

Family Freedom Plan

Jan 4, 2018
In the spring of 2015, Family Freedom Plan came to us with a new business venture, and needed the whole package. We started by solidifying a distinct brand identity, then complemented it with business...
By: The Array Team

91 Chapel

Jan 2, 2018
91 Chapel is a brand-new condo development in the heart of downtown Nanaimo. Island Creek Developments came to us to work in tandem with their development team and craft their brand from the ground...
By: The Array Team


Nov 21, 2017
Together, we crafted a strong initial brand presence, website, and marketing from the ground up. The MIBI team gave us significant creative license with this project and the opportunity to provide input and give...
By: The Array Team

Coastland Wood Industries

Nov 8, 2017
For this website development project, we partnered with Dirk Heydemann of Heydemann Photography to capture the impressive photography we would incorporate and draw on for the design of the website. As well, a brochure...
By: The Array Team

BLOCK Design

Nov 2, 2017
BLOCK offers custom residential interior design services to those in the central Vancouver Island. As her business was going, the need for print collateral was evident, and her templated website was no longer serving...
By: The Array Team
We are pleased to develop on the following platforms