Big Changes To Audio Usage On Social Platforms (And What You Can Do About It)

A smartphone screen displaying a TikTok profile with the app's iconic tik tok music note logo, highlighting the "Follow" button and the sections for "Following," "Followers," and "Likes," set against a blurred background with a green plant.

It’s official—TikTok lost a huge portion of their music library because they couldn’t come to terms with Universal Music Group (UMG) on a licensing deal.  The deal included an increase in profits that would kick back to UMG for using their artists’ audio within the video-based platform. After deeming the… Read more

Case Study: How Revamping This Construction Company’s Brand Presence Improved Their Sales Funnel

Modern home featuring sustainable design with a landscaped garden, enhanced by construction logos on the visible signage.

Picture this—you’re a custom home and commercial builder with all the ingredients for success: a highly-refined construction management process, a dedication to quality building, and a host of happy clients. But despite your outstanding service and expertise, you’re struggling to expand your reach and increase new contacts for multi-family and… Read more

Array Sweeps Platinum and Gold at the 2023 Hermes Creative Awards

Celebratory toast with glasses of red and white wine against a mountain backdrop, symbolizing awards for advertising excellence

If you asked our team what our favourite season is, we’d say, “awards.” And for good reason. Since our marketing agency opened its doors in 2009, we’ve taken home a total of 44 international awards for advertising, graphic design, digital marketing, and web development. This year, we’re raising that number… Read more