Array Dominates Award Season With Another 4 Wins for Brand Development & Graphic Design

In case you missed our last post, we celebrated our first three award wins of the year for web design and web development. Now we’re back with another four wins, securing our total to 54 awards since our start in 2009. This time we’re celebrating Nanaimo advertising agency’s expertise in… Read more

The Power Of Branding: Mind Bending Building Construction Logo For Modular Housing Company

The image displays branding materials for "Pacific Modular," including a building construction logo with a geometric cube design, stationery items, and a branded house situated in a natural setting, emphasizing the company's focus on modular building construction.

We need to know—is this building construction logo design pointing up or down for you?  Created for Pacific Modular, a new modular housing construction company based in Campbell River, B.C., we recently launched this brand to help build market awareness and drive leads to their website.  Drawing inspiration from the… Read more

Big Changes To Audio Usage On Social Platforms (And What You Can Do About It)

A smartphone screen displaying a TikTok profile with the app's iconic tik tok music note logo, highlighting the "Follow" button and the sections for "Following," "Followers," and "Likes," set against a blurred background with a green plant.

It’s official—TikTok lost a huge portion of their music library because they couldn’t come to terms with Universal Music Group (UMG) on a licensing deal.  The deal included an increase in profits that would kick back to UMG for using their artists’ audio within the video-based platform. After deeming the… Read more

The Super Bowl Of Ads: A Swift End To The Season

Beyoncé in a red sequined dress and a headpiece at the forefront of a vibrant scene with dancers in red outfits blurred in the background as promotion for her country music in Cowboy Core & Verizon Superbowl commercials.

The Super Bowl capped off the 23/24 NFL season with a series of storylines in football, entertainment, gambling, and of course, advertising.  Despite an OT thriller, the 49ers were unable to break a 29-year Super Bowl drought, setting the Chiefs up for a chance at a 3-peat in 2024. But… Read more

IMPACT Conference: From Heads In Beds To Wealth & Wellbeing, Canadian Tourism Is Looking Ahead

Array owners Kristina Crown and Sarah Brown attend pose at the 2024 IMPACT Sustainability & Vancouver Island Tourism Conference.

On January 21st, our team attended the IMPACT Sustainability & Tourism Conference for the very first time! Hosted in Victoria, B.C., this two-day event brings together industry experts, community leaders, and business professionals to collaborate on creating a more sustainable and regenerative future where tourism is a force for good.  … Read more

Case Study: How Revamping This Construction Company’s Brand Presence Improved Their Sales Funnel

Modern home featuring sustainable design with a landscaped garden, enhanced by construction logos on the visible signage.

Picture this—you’re a custom home and commercial builder with all the ingredients for success: a highly-refined construction management process, a dedication to quality building, and a host of happy clients. But despite your outstanding service and expertise, you’re struggling to expand your reach and increase new contacts for multi-family and… Read more

That’s a Wrap! Here’s Our 2023 VI Economic Summit Recap

Kristina Crowson, CEO + Marketing Director of Array Creative Agency

For the 12th time, our marketing & design agency attended the 17th Annual State Of The Island Economic Summit, hosted by the Vancouver Island Economic Alliance (VIEA). Business owners, community leaders, and industry professionals from across B.C. travelled to Nanaimo on October 25th & 26th to attend this immersive, two-day… Read more

Updated 2023: The Best Things To Do in Nanaimo This Winter

If you missed our last post on 5 Must-Try Activities Around Nanaimo This Fall, it’s probably too late to go for a hayride through a pumpkin patch. But you’re just in time for another roundup of things to do in Nanaimo, BC, to add to your bucket list for winter…. Read more