Krissy Selda

What is your favourite part of your job?

As a digital marketing and SEO specialist, my favourite part of the job is diving into research and finding creative ways to craft content for a variety of brands. I love exploring new industries and niches, then applying my expertise in digital marketing and SEO to create campaigns that resonate with diverse audiences. Every day brings a new challenge and opportunity to learn something new.

What do you get up to when you’re not working?

I have a ton of hobbies and interests! I enjoy group fitness classes such as yoga, pilates, and barre. When I’m not on the mat, I’m on a paddleboard out at sea. And when I’m not paddleboarding, I’m in the kitchen creating new recipes and elaborate meals. My perfect day would involve doing all three in a picturesque foreign country.

What did you want to be when you grew up?

When I was a kid I wanted to be a geographer (and part-time ballerina). I used to sit at my little desk with a world almanac, and I’d learn about random countries around the world. While I didn’t become a geographer or a ballerina, I did major in Sociology, exploring societies around the world. Marketing feels similar—I’m constantly learning about new businesses and industries. As for the ballerina dream, I still take dance and ballet fitness classes, so in a way, I’m living it!