Establishing a symbolic representation of a picturesque region.

Lake Louise Inn

Lake Louise, AB
Brand Development / Graphic Design / Tourism & Municipal

The previous logo for Lake Louise Inn felt dated and lacked relevance with the growing trend in travelers visiting the region. The new brand is rustic, solid, and modern, appealing to a growing demographic of youthful outdoor adventure seekers, while also attracting corporate-based clients looking to connect in nature.

What work did we do for them?

  • Brand re-development
  • Corporate stationery design
  • Print marketing collateral design
  • Room collateral design

How did we help them out?

  • The new Lake Louise Inn logo is a symbolic representation of this beautiful region and has the feel of an established mountain resort
  • Fresh print collateral communicates stability and cohesion across all applications (stationery, room pieces & marketing assets)
  • The colour palette reflects the natural environment: warm browns to represent stability, organic, and genuine; turquoise for discovery, openness, calm & practicality

Read up on another awesome project.

Want to get your project started with us?

Let's chat about it 
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Brand Development That Tells Your Unique Story


Array in Nanaimo, BC, is an award-winning brand development marketing agency that can help you build a recognizable brand that is uniquely yours. Whether you’re ready for a rebrand, brand refresh, or developing a new brand identity, we make sure you’re involved throughout the creative process, ensuring your voice and ideas are heard. From designing your brand logo to developing a marketing strategy that will showcase your unique brand personality, our creative team can help you craft a brand identity that truly stands out.
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Graphic Design That Drives Engagement


Need graphic design services? Array in Nanaimo, BC, Canada is an award-winning marketing agency that crafts beautiful visual designs that create impactful first impressions and drive brand recognition. From logo designs, business cards and stunning brochures to eye-catching web designs, billboards and brand identities, our team of creatives can help you turn your vision into reality.
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