Designing a new brand for Qualicum’s most established firm

Since 1983, All Points Law has offered a wide range of legal aid to their community from mediation to litigation. Having undergone a recent name change to better represent their new partners and dynamic team, they approached Array to help create a new brand identity that could reflect their expertise. As a full-service law firm that covers all points and options when it comes to legal matters, we got to work on giving them our full brand and web development treatment.

What Work Did We Do For Them?

  • Logo design
  • Custom web design + development for mobile and desktop
  • Search engine optimization (SEO)
  • Custom illustrations
  • Corporate collateral—Letterhead, business cards, and e-signature
  • Brand identity guidelines

How Did We Help Them Out?

  • We designed a stacked, wordmark logo featuring a serif typeface to represent the firm’s values of strength, balance, and tradition. The type is left-aligned creating a visual cornerstone that showcases All Points Law as a firm in your corner.
  • Our web development team built a fully responsive website for desktop and mobile featuring custom animated illustrations, a navigation menu that opens to full-screen revealing all page portals, and a stylized map that points directly to their location.
  • Our digital marketing team researched and developed an SEO strategy to fully optimize their site so they rank higher and more frequently in search results.
  • To create a full brand experience and communicate their professionalism, our graphic design team created a letterhead, business cards, and e-signatures.
  • To ensure brand consistency, we designed brand identity guidelines with an established brand colour palette, typography, and rules on how to implement these elements.

Read up on another awesome project.

Want to get your project started with us?

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Brand Development That Tells Your Unique Story

Array in Nanaimo, BC is a brand development marketing agency that can help you build a recognizable brand that is uniquely yours. Whether you’re ready for a rebrand, brand refresh, or developing a new brand identity, we make sure you're involved throughout the creative process, ensuring your voice and ideas are heard. From designing your brand logo to developing a marketing strategy that will showcase your unique brand personality, our creative team can help you craft a brand identity that truly stands out.
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Graphic Design That Drives Engagement

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Web Design + Development Focused on Your Business Goals

Looking for a web developer? Array is a Nanaimo, BC, Canada based web design, web development and marketing agency that builds beautiful, fully customizable and user-friendly websites tailored to your unique business needs, culture and message. Whatever your website needs, our award-winning web design + development services can help your business create a website that fits your brand, showcases your products & services, and helps you achieve your business goals.
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