Designing a new brand for Qualicum’s most established firm.

All Points Law

Qualicum Beach, BC
Brand Development / Graphic Design / Web Design + Development / Law & Legal Services
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Since 1983, All Points Law has offered a wide range of legal aid to their community from mediation to litigation. Having undergone a recent name change to better represent their new partners and dynamic team, they approached Array to help create a new brand identity that could reflect their expertise. As a full-service law firm that covers all points and options when it comes to legal matters, we got to work on giving them our full brand and web development treatment.

What Work Did We Do For Them?

  • Logo design
  • Custom web design + development for mobile and desktop
  • Search engine optimization (SEO)
  • Custom illustrations
  • Corporate collateral—Letterhead, business cards, and e-signature
  • Brand identity guidelines

How Did We Help Them Out?

  • We designed a stacked, wordmark logo featuring a serif typeface to represent the firm’s values of strength, balance, and tradition. The type is left-aligned creating a visual cornerstone that showcases All Points Law as a firm in your corner.
  • Our web development team built a fully responsive website for desktop and mobile featuring custom animated illustrations, a navigation menu that opens to full-screen revealing all page portals, and a stylized map that points directly to their location.
  • Our digital marketing team researched and developed an SEO strategy to fully optimize their site so they rank higher and more frequently in search results.
  • To create a full brand experience and communicate their professionalism, our graphic design team created a letterhead, business cards, and e-signatures.
  • To ensure brand consistency, we designed brand identity guidelines with an established brand colour palette, typography, and rules on how to implement these elements.

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