Healthcare that’s close to the heart

Blue Sky Medical Clinic

After leaving their previous practice to open their own, the team at Blue Sky Medical Clinic reached out to Array for help on creating a new brand with print collateral to go along with their shiny new office, and a single-page website that would provide patients with a convenient solution to book their appointments online.

What Work Did We Do For Them?

  • Brand development
  • Logo design
  • Custom web design + development
  • Appointment card
  • Branded digital letterhead

How Did We Help Them Out?

  • The logo design features a heart icon that includes a medical cross to imply healthcare while doubling as a letter B to represent Blue Sky Medical Clinic. The heart icon motions up and to the right, reflecting the progressive, positive, and forward-thinking values of the practice. The icon pairs with a font that matches in weight and structure to communicate consistency, dependability, and professionalism.
  • Designed to provide quality over quantity, the single-page layout features a visually balanced one-page design with boldly defined sections and simple fonts that keeps users informed and engaged. Launching soon, dedicated links will offer patients the ability to book general and walk-in appointments online via a 3rd party booking software.
  • The appointment cards give clients a first impression of the brand and the people behind it. The edge-to-edge design and rounded corners capture the warmth, trust, and reliability of the business and put a unique twist on the conventional business card.

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