Helping hearts breathe happily

Breath Control

Breath Control offers breathwork training programs that deliver powerful physical and mental benefits to improve performance, health, and happiness. We collaborated with Breath Control a few years back in the development of their brand identity and connected with them again most recently with the design of an event poster for a Women’s Heart Health Month workshop.

What Work Did We Do For Them?

  • Brand development
  • Logo design
  • Event poster

How Did We Help Them Out?

  • The wordmark in the logo design cleverly turns the letter B into a pair of lungs while incorporating a wave into the space that communicates airflow, rhythm, and approachability.
  • The typography communicates a brand that is timeless, professional, and dependable. The solid, squared-off, and balanced lines represent confidence and wisdom, while the consistent spacing between letters symbolizes rhythm and balance.
  • Blending the brand identity with a female-focused design style, the event poster features hand-drawn typography for a personal touch that creates visual contrast and draws the eyes in.

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