Attracting customers from all over the world.

Established in 1986 in Parksville, BC on beautiful Vancouver Island, Leemar Excavator Components Inc got its start manufacturing specialized logging and road building equipment exclusively for the Vancouver Island logging industry. Since then, they pivoted and honed their focus to the remanufacturing and rebuilding of components for hydraulic excavators. As their objectives narrowed, they found their target market expanding, no longer only within the immediate geographic area.

Leemar had a basic website and a huge amount of excavator parts in stock ready for sale – however, it was proving difficult to adequately and accurately reflect their current inventory on their website. Their recent growth and new business objectives required them to have a better solution for handling their stock, as well as a strategy for reaching international clientele.

Leemar wanted to be able to take care of everything all in one place – the back end of their website. This critical piece of the project needed to be intuitive, easy for their team members to use across desktop and tablet, without requiring them to adjust their established business processes.

We developed a custom software solution that integrated fully with the front-end of their website, including a CRM module and invoicing functionality to automatically adjust inventory as items are billed.

The new design of the front-facing website was informed by their existing website at the time, in order to provide a familiar experience to long-standing clients. The information architecture was overhauled with robust search functionality included to allow visitors to more easily navigate and find the products they are looking for. The inventory in the back-end updates on the front-end in real time to accurately and effectively reflect their current stock.

We started the SEO campaign with four recommended keywords focused on garnering local traffic. Now, we work with several highly-focused and extensively-researched keywords that are strategically integrated semantically in their website content, landing pages, and metadata. Our strategy is now geared towards a global demographic, and we regularly audit our key phrases for effectiveness, alignment to company goals, current trends, and future projections, and adapt as necessary.

As a big-picture marketing consultant, Array plans and executes a steady, sustainable strategy. A long-term investment in search engine optimization, both on- and off-site, has resulted in top search rankings, and provided further insight into the demographics and behaviours of their target audience. This has informed complimentary successful traditional, print, and digital marketing efforts, including print publication and online pay-per-click ads, crafting keyword-focused blog articles. The website sales funnel has been honed to generate more qualified, actionable leads.