Simplifying taxes for small business owners with a free and friendly accounting app.

Clarifi by Kingsgate Technologies


Kingsgate Technologies Inc. is a team of tax, accounting, and software engineering experts specializing in developing tax and accounting software for small business owners across Canada. After our client, Innovation Island, conducted an audit for their new accounting app, they recognized the need for a strong brand identity featuring a brand name and logo design that would attract their target demographic of self-employed business owners. As experts in rebranding businesses and products, our team was ready to refresh the accounting apps’ identity.

What Work Did We Do For Them?

  • Product Name Development
  • Logo Design & Brand Identity Guidelines
  • Branded Business Cards and Letterhead

How Did We Help Them Out?

  • Our team kicked the brand development project off by developing a new brand name for the product that aligns with Kingsgate Technologies’ values and subtly references what the app is all about–a support tool that provides clarity to accounting and taxes. With the fusion of ‘clarity’ and ‘financial’, our marketing team created Clarifi.
  • With a brand name in place, our graphic designers got to work on logo design. We opted for a clean sans serif type that features distinct characters and rounded corners to create a friendly and approachable look. Incorporated into the type is an industry-inspired bar chart icon featuring bold and bright colours that symbolize stability, positivity, and growth.
  • To help support and build awareness around the new brand, our graphic design team created corporate stationery, including a branded business card and letterhead design.

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