Brand Collateral
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Location
Victoria, BC
Dusanj & Wirk Chartered Professional Accountants is an accounting firm based in Victoria, BC that provides accounting, taxation, auditing and strategic tax and business planning services. When one of the partners departed from the firm, Dusanj & Wirk approached us to explore a rebrand and revamp of all marketing touchpoints. Array developed a new brand identity that included a modern, new, logo, business collateral, and a responsive website. We were honoured and humbled to receive a Hermes Creative Awards’ 2019 Platinum Award for this website and logo redesign.
What did we do?
Brand Standards
Branded Business Cards and Letterhead
Custom Illustration & Iconography
Digital Assets
Digital Marketing
Information Architecture Development
Logo Design
Responsive Website Graphic Design
Search Engine Optimization
Website Design & Programming
Awards
How Did We Help Them Out?
- We created a logo that aligned with the managing partners’ desire to have a brand that marries tradition with modernism. We achieved this by using an intriguing, traditional serif font that is balanced by the uniform minimal lines of the plus sign and sans serif font. The plus sign communicates positivity, united forces, and value, while the colour orange imparts feelings of warmth and approachability.
- Building on the brand identity, we used the plus sign throughout the website layout, business collateral and advertising campaigns for added brand reinforcement and consistent design aesthetic.
- Scroll animations on the website create a lively and interactive experience with content that engages the eyes and draws attention to call-to-actions.
- Hermes Creative Awards – Platinum Winner 2019 for electronic media, interactive media and overall website design.
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