Going from a mom-and-pop shop to a globally recognized brand

Grey River Netting Inc. is an industry leader in netting solutions. Having started out as a small local business on Vancouver Island in 1996, they scaled their business to become an international competitor offering custom netting solutions across the globe. As a result, they needed a new brand and website to convey their level of quality and professionalism more accurately. They approached Array to elevate their brand and marketing touchpoints with a clean and modernized design and website that reflects their premium products and service.

What Work Did We Do For Them?

  • Logo design
  • Custom web design + development for mobile and desktop
  • Product tags, business cards, and stationary
  • Vehicle decals
  • Brand identity guidelines

How Did We Help Them Out?

  • Using their business values as a starting point, we got to work on brand development. We created a new logo design that better represents their professional expertise. The concept is based on the Turk’s Head knot (AKA a Sailor’s knot). The uniform line weight and hand-drawn look of the icon showcases the quality and durability of Grey River Netting’s craftsmanship and love of the ocean. The typography chosen matches the line weight of the icon reflecting consistency and dependability.
  • Once we established their brand identity, our web developers got to work on building a fully responsive and dynamic website that’s desktop and mobile-friendly. The site includes unique custom icons, easy navigation, and animated features from floating banners to hover states that reflect moving waves of the sea. The end result is a highly engaging and fluid experience from page to page.
  • Our graphic design team put together marketing collateral including product tags, business cards, and stationery to ensure a consistent and professional brand experience offline.
  • As a final touchpoint, we custom-designed vehicle decals to increase brand awareness while Grey River Netting is on the road.

Read up on another awesome project.

Want to get your project started with us?

array(3) {
  [0]=>
  object(WP_Term)#33126 (11) {
    ["term_id"]=>
    int(28)
    ["name"]=>
    string(17) "Brand Development"
    ["slug"]=>
    string(17) "brand-development"
    ["term_group"]=>
    int(0)
    ["term_taxonomy_id"]=>
    int(28)
    ["taxonomy"]=>
    string(13) "work-category"
    ["description"]=>
    string(628) "

Brand Development That Tells Your Unique Story

Array in Nanaimo, BC is a brand development marketing agency that can help you build a recognizable brand that is uniquely yours. Whether you’re ready for a rebrand, brand refresh, or developing a new brand identity, we make sure you're involved throughout the creative process, ensuring your voice and ideas are heard. From designing your brand logo to developing a marketing strategy that will showcase your unique brand personality, our creative team can help you craft a brand identity that truly stands out.
" ["parent"]=> int(0) ["count"]=> int(42) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } [1]=> object(WP_Term)#33277 (11) { ["term_id"]=> int(29) ["name"]=> string(14) "Graphic Design" ["slug"]=> string(14) "graphic-design" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(29) ["taxonomy"]=> string(13) "work-category" ["description"]=> string(476) "

Graphic Design That Drives Engagement

Need graphic design services? Array in Nanaimo, BC, Canada is a marketing agency that crafts beautiful visual designs that create impactful first impressions and drive brand recognition. From logo designs, business cards and stunning brochures to eye-catching web designs, billboards and brand identities, our team of creatives can help you turn your vision into reality.
" ["parent"]=> int(0) ["count"]=> int(57) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } [2]=> object(WP_Term)#34697 (11) { ["term_id"]=> int(27) ["name"]=> string(24) "Web Design + Development" ["slug"]=> string(13) "web-developer" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(27) ["taxonomy"]=> string(13) "work-category" ["description"]=> string(593) "

Web Design + Development Focused on Your Business Goals

Looking for a web developer? Array is a Nanaimo, BC, Canada based web design, web development and marketing agency that builds beautiful, fully customizable and user-friendly websites tailored to your unique business needs, culture and message. Whatever your website needs, our award-winning web design + development services can help your business create a website that fits your brand, showcases your products & services, and helps you achieve your business goals.
" ["parent"]=> int(0) ["count"]=> int(81) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }