Breathing new life into a brand to balance old & new.


White Bridal Boutique

White Bridal Boutique is Nanaimo’s only bridal consignment boutique, allowing past brides to give their dress new life, and upcoming brides to find gorgeous preloved gowns. With new ownership, it was time to focus on refreshing their brand and collateral.

What work did we do for them?

  • Rebranding
  • Print ad creative
  • Business cards, tags & cards
  • Pull-up banners
  • Custom web design
  • Website programming

How did we help them out?

  • A unique website layout is less structured for a fresh, elegant yet eclectic feel
  • A feminine, muted colour palette aligns with their clientele
  • A minimalist wordmark with heavy serif font paired with a lightweight sans-serif unites classic with contemporary
  • A fresh, cohesive brand is rolled out at the same time of new ownership, communicating the start of a new identity of the boutique

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