Brewing up a fresh brand for a hot, new business

Pacific Coastal Roast

Parksville, BC

Pacific Coastal Roast serves up locally roasted coffee, freshly baked treats, and good vibes. As Parksville’s newest coffee shop, they reached out to Array for help on enhancing their brand experience with the design of a single-page website and range of customer touchpoints.

What Work Did We Do For Them?

  • Logo
  • Single Page Website
  • Business cards
  • Exterior Signage

How Did We Help Them Out?

  • The unique hand-painted lettering for “Coastal” in the logo design is tailor-made to reflect the warm, welcoming atmosphere of the Coffee House, while the contrasting narrow, modern sans serif font represents the quality and dependability of the business. The brush strokes are bold and deliberate, evoking feelings of confidence, adventure, and approachability.
  • The single-page website provides visitors with a linear navigation flow that is easy to use across all devices, allowing users to explore menu items and find the information they are looking for with ease.
  • A departure from the traditional business card, we used freeform line art to create interesting, abstract patterns for an artistic spin that leaves a lasting impression.

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