Creating pawsitive experiences for you and your best friend.

Positive Dog

Nanaimo, BC
Brand Development / Copywriting / Graphic Design / Beauty, Lifestyle & Fashion

Positive Dog, led by accredited dog behaviour consultant Christina Young, helps people improve their relationships with their dogs through positive reinforcement-based methods and a comprehensive approach to training. Looking to revitalize her brand, Christina partnered with our marketing agency to develop a rebranding strategy to help her further evolve her business and put new energy into her brand.

What Work Did We Do For Them?

  • Logo design
  • Business cards
  • Tagline development
  • Brand identity guidelines

How Did We Help Them Out?

  • The logo design features a silhouette of a dog inside the negative space of the letter “P” for “Positive.” With a raised nose and ears, the dog appears obedient, confident and attentive, creating positive reinforcement for the brand and services. For the font, our graphic design team opted for uppercase typography with subtle rounded corners to create an easy-to-read font that conveys feelings of positivity, friendliness and strong leadership.
  • As someone that helps people improve their relationships and quality of life with their dogs, Christina was looking for the right messaging that speaks to her brand’s purpose and resonates with her target audience. Focusing on the journey of pet ownership, we set out to craft a simple statement that summarized the core values of the brand – Building bonds for life.
  • A brand identity guidelines provide Positive Dog with the information and tools they need to maintain brand consistency across all touchpoints, including colour palettes, typography, logo variations, and other visual elements.

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Brand Development That Tells Your Unique Story


Array in Nanaimo, BC, is an award-winning brand development marketing agency that can help you build a recognizable brand that is uniquely yours. Whether you’re ready for a rebrand, brand refresh, or developing a new brand identity, we make sure you’re involved throughout the creative process, ensuring your voice and ideas are heard. From designing your brand logo to developing a marketing strategy that will showcase your unique brand personality, our creative team can help you craft a brand identity that truly stands out.
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Copywriting For Branding, Marketing & Advertising


Looking for a copywriter to help you craft your message? Advertising agency Array in Nanaimo, BC can help you meet your copywriting and content marketing needs with engaging, personalized, and compelling copy that gets to the heart of your message. Whether you need website copy, content for your blog, or to improve your SEO, we craft effective, meaningful, and conversion-focused copywriting that helps you engage with customers and make a memorable first impression.
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Graphic Design That Drives Engagement


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