Evolving into a fierce competitor on and off the ice.

The Saanich Predators are a junior ‘B’ hockey team based in Saanich, B.C. Formerly called The Saanich Braves, they recently changed their name to better represent their team and community. As part of the Mike Geric Construction family, they reached out to Array to create a brand identity and website inspired by their new direction. Our team was ready for the challenge!

What Work Did We Do For Them?

  • Logo design
  • Branding
  • Custom web design + development

How Did We Help Them Out?

  • Based on a group exercise with the Saanich Pred’s team, our graphic design team created a badge-style logo that can be applied to merchandise and marketing collateral such as jerseys, hats, and signage. The orca was chosen as their mascot because it’s native to the west coast and represents both strength and teamwork.
  • For their brand identity, our graphic designers used vibrant teal and a complimentary yellow for their primary colour palette as a connection to land and sea. To match their bold logo, we opted for a clean sans serif font with a strong line-weight to keep content consistent and clear.
  • Our web development team programmed a customized site with a homepage that shifts between three different layouts depending on what features are switched on in the backend. The web design is broken into digestible blocks, which is a common practice across professional sports websites.
  • The website is responsive on both desktop and mobile and keeps users engaged with animated hover states identifying calls-to-actions.

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Want to get your project started with us?

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Brand Development That Tells Your Unique Story

Array in Nanaimo, BC, is an award-winning brand development marketing agency that can help you build a recognizable brand that is uniquely yours. Whether you’re ready for a rebrand, brand refresh, or developing a new brand identity, we make sure you’re involved throughout the creative process, ensuring your voice and ideas are heard. From designing your brand logo to developing a marketing strategy that will showcase your unique brand personality, our creative team can help you craft a brand identity that truly stands out.
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Web Design + Development Focused on Your Business Goals

Looking for a web developer? Array is a Nanaimo, BC, Canada based web design, web development and marketing agency that builds beautiful, fully customizable and user-friendly websites tailored to your unique business needs, culture and message. Whatever your website needs, our award-winning web design + development services can help your business create a website that fits your brand, showcases your products & services, and helps you achieve your business goals.
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