Launching Canadian-made diamond core drilling equipment into the mining and exploration market.

TactEx Industries is an all-in-one diamond core drilling equipment manufacturer based in Parksville, B.C. Forged by the founders of Macon Industries and their partner James Patterson, TactEx offers a versatile surface drill that fits into multiple platforms and is suitable for most terrains. When they came to Array, they were a business looking for a name, brand, and website. Our full-service agency got our web design, digital marketing, and web development teams together to deliver a versatile digital experience.

What Work Did We Do For Them?

  • Naming Development
  • Logo & Brand Development
  • Web Design
  • Web Development
  • Social Media Management
  • Digital Marketing Campaign

How Did We Help Them Out?

  • Our advertising agency kicked off the project with our naming development process. We created ‘TactEx’ by fusing ‘tactical’ and ‘expedition,’ two key attributes associated with the company. The two-syllable word is sharp, upbeat, and memorable, ensuring it will stick in the minds of consumers.
  • Our graphic designers created a bold, vertically condensed wordmark-style logo. The subtle notch details in the T’s reflect the interchangeability of the drill and platforms, adding a dynamic flair that mimics forward momentum. Brand colours are rooted in red and steel grey, representing power and sophistication.
  • With a brand in place, our web designers laid out customized web pages, including a dynamic surface drill builder. The surface drill builder allows users to build their own drill by following a step-by-step series of selections. From choosing a platform to add-ons and extra equipment, potential customers can fully customize their drill.
  • Our web development team built the site to be responsive on mobile and desktop devices. They integrated Gutenberg, a new blocked-based editor for WordPress, that gives content managers a full range of tools they can implement when editing pages post-launch.
  • Once the site was launched, our digital marketing team kicked off a robust search ad campaign to drive traffic to the website and increase conversions. Through organic social media management and paid social media ads, our digital marketing team implemented and monitored multiple streams of traffic to ensure the campaign’s success.

Read up on another awesome project.

Want to get your project started with us?

array(5) {
  [0]=>
  object(WP_Term)#36788 (11) {
    ["term_id"]=>
    int(28)
    ["name"]=>
    string(17) "Brand Development"
    ["slug"]=>
    string(17) "brand-development"
    ["term_group"]=>
    int(0)
    ["term_taxonomy_id"]=>
    int(28)
    ["taxonomy"]=>
    string(13) "work-category"
    ["description"]=>
    string(646) "

Brand Development That Tells Your Unique Story

Array in Nanaimo, BC, is an award-winning brand development marketing agency that can help you build a recognizable brand that is uniquely yours. Whether you’re ready for a rebrand, brand refresh, or developing a new brand identity, we make sure you’re involved throughout the creative process, ensuring your voice and ideas are heard. From designing your brand logo to developing a marketing strategy that will showcase your unique brand personality, our creative team can help you craft a brand identity that truly stands out.
" ["parent"]=> int(0) ["count"]=> int(55) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } [1]=> object(WP_Term)#35818 (11) { ["term_id"]=> int(30) ["name"]=> string(17) "Digital Marketing" ["slug"]=> string(17) "digital-marketing" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(30) ["taxonomy"]=> string(13) "work-category" ["description"]=> string(627) "

Results-Driven Digital Marketing Services

Nanaimo, BC digital marketing agency Array can help your business connect with the right audience with tailor-made marketing strategies. We create a digital marketing strategy tailored to your goals and customers, including SEO, social media marketing, search engine marketing, conversion tracking, and more. As an award-winning online marketing firm, we can help you define your online business objects and execute an online campaign that drives more traffic to your website, increases leads, and grows your business.
" ["parent"]=> int(0) ["count"]=> int(17) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } [2]=> object(WP_Term)#35798 (11) { ["term_id"]=> int(29) ["name"]=> string(14) "Graphic Design" ["slug"]=> string(14) "graphic-design" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(29) ["taxonomy"]=> string(13) "work-category" ["description"]=> string(491) "

Graphic Design That Drives Engagement

Need graphic design services? Array in Nanaimo, BC, Canada is an award-winning marketing agency that crafts beautiful visual designs that create impactful first impressions and drive brand recognition. From logo designs, business cards and stunning brochures to eye-catching web designs, billboards and brand identities, our team of creatives can help you turn your vision into reality.
" ["parent"]=> int(0) ["count"]=> int(74) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } [3]=> object(WP_Term)#36795 (11) { ["term_id"]=> int(32) ["name"]=> string(9) "Marketing" ["slug"]=> string(9) "marketing" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(32) ["taxonomy"]=> string(13) "work-category" ["description"]=> string(570) "

Marketing Solutions That Get Results

Array is an advertising agency in Nanaimo, BC, Canada that can help you grow your business. We take the time to understand you, your brand, and your marketing goals and identify opportunities to help you better engage with your audience. From brand development and marketing strategy to developing the best online marketing solutions to expand your business, our award-winning marketing solutions will help you grow your following, drive traffic, and bring in leads.
" ["parent"]=> int(0) ["count"]=> int(14) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } [4]=> object(WP_Term)#36786 (11) { ["term_id"]=> int(27) ["name"]=> string(24) "Web Design + Development" ["slug"]=> string(13) "web-developer" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(27) ["taxonomy"]=> string(13) "work-category" ["description"]=> string(593) "

Web Design + Development Focused on Your Business Goals

Looking for a web developer? Array is a Nanaimo, BC, Canada based web design, web development and marketing agency that builds beautiful, fully customizable and user-friendly websites tailored to your unique business needs, culture and message. Whatever your website needs, our award-winning web design + development services can help your business create a website that fits your brand, showcases your products & services, and helps you achieve your business goals.
" ["parent"]=> int(0) ["count"]=> int(98) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }