Recreating a nail salon brand to fit a new location and space.

The Nail Lounge is a female-owned and locally operated nail salon based in Nanaimo, B.C. With plans to move into a larger location in Central Nanaimo, they reached out to our team to rebrand their business to better align with the new direction their business was headed. Our team of graphic designers got to work creating a brand that would say goodbye to their outgrown identity, and hello to a new, timeless look.

What Work Did We Do For Them?

  • Logo Design & Brand Identity
  • Social Media Profile Graphics

How Did We Help Them Out?

  • For the logo design, our team chose an elegant serif font with a unique ligature between the “U” and “N” to create a sense of motion and approachability. The graphic is paired with a sans serif font with rounded finishes to create a timeless and modern aesthetic that’s intelligent, inclusive, and stylish. For a colour palette, our team introduced a rich, chocolate torte colour that adds warmth and comfort to the brand.
  • With an established brand in place, our graphic designers created social media profile graphics for Instagram and Facebook with an alternative logo design that turns “the” on its side for simplicity and to maximize space.
  • Fun fact—The Nail Lounge partnered with interior designer (and our client) Studio AE to design their new location. We’re excited to see how Studio AE incorporates the new brand into the interior space!

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Want to get your project started with us?

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Brand Development That Tells Your Unique Story

Array in Nanaimo, BC, is an award-winning brand development marketing agency that can help you build a recognizable brand that is uniquely yours. Whether you’re ready for a rebrand, brand refresh, or developing a new brand identity, we make sure you’re involved throughout the creative process, ensuring your voice and ideas are heard. From designing your brand logo to developing a marketing strategy that will showcase your unique brand personality, our creative team can help you craft a brand identity that truly stands out.
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Web Design + Development Focused on Your Business Goals

Looking for a web developer? Array is a Nanaimo, BC, Canada based web design, web development and marketing agency that builds beautiful, fully customizable and user-friendly websites tailored to your unique business needs, culture and message. Whatever your website needs, our award-winning web design + development services can help your business create a website that fits your brand, showcases your products & services, and helps you achieve your business goals.
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