A west coast gem filled with outdoor fun & adventure.

Tourism Port McNeill

Port McNeill, BC
Copywriting / Digital Marketing / Graphic Design / Web Design + Development / Tourism & Municipal
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The City of Port McNeill is a breathtaking, cozy coastal town located on the northeast shore of Vancouver Island. Initially contacted by their tourism team to quote on a website for their destination brand, Visit Port McNeill, we eventually were contracted to redevelop both their municipal and tourism sites as well as a range of brand assets. With team members with strong roots in Port McNeill, we were particularly pleased to have participated in helping to bring more exposure to Port McNeill as a British Columbia tourism destination & unique place to call home.

What Work Did We Do For Them?

  • Custom web design + development
  • Logo design
  • Copywriting
  • Search engine optimization (SEO)
  • Brand identity guidelines

How Did We Help Them Out?

  • For Tourism Port McNeill, we wanted to create a unique wordmark logo design for their destination brand that celebrates the unmatched natural beauty of this coastal community. To do this, we present “Port McNeill” in custom, hand-drawn typography that feels raw and organic. To create contrast, we feature “Visit” in a clean, sans serif font that provides balance to the design and presents Port McNeill as a safe community to call home and a desirable destination to visit.
  • To drive web traffic and to help Visit Port McNeill rank on organic searches, we included a digital marketing strategy that turned relevant keywords into engaging & SEO optimized travel content, making it easier for visitors to find content that reflects the adventurous experiences they’re searching for and craving.
  • With an existing website that felt visually outdated, our graphic design team went to work creating a new web design that better connects with an energetic and adventurous audience. To achieve this, we used a soft, earthy colour palette, faded textures, playful icons, and a hand-drawn map that evokes feelings of warmth, familiarity and excitement.
  • We custom-designed and developed the new website on WordPress and provided training support on how to use the content management system (CMS) so their team could add events, businesses and update information on the website with ease.

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