Turning inspired travellers into North Island explorers.

When Vancouver Island North Tourism (VINT) set out to rebrand and inspire a new wave of adventurous travellers to their region’s hidden gems, the team at Array was eager to help. Through a comprehensive rebranding effort, we aimed to infuse their organization with fresh energy that would entice travellers to step off the beaten path and immerse themselves in the raw, picturesque beauty of Vancouver Island North. Revitalizing their identity with market research, one-of-a-kind logo design, custom web design and development, and a brand awareness campaign, we aimed to awaken the spirit of adventure and transform online lookers into bookers.

What Work Did We Do For Them?

  • Target persona development
  • Brand strategy guidelines
  • Logo design
  • Messaging & tagline
  • Custom web design + development
  • Business Cards
  • Letterhead
  • Digital marketing

How Did We Help Them Out?

  • We kicked-off our brand strategy with a stakeholder survey. Engaging with local residents, tourism partners, and key stakeholders gave us essential insights into Vancouver Island North’s diverse culture, attractions, and tourism opportunities. Their collective input provided us with a holistic understanding of the region and local communities, helping us create a brand strategy that genuinely and authentically reflects the values, identity, and aspirations of the local population and tourists alike.
  • In our logo design, organic imagery of sea stacks, trees, waves, trails, and weathered textures represent Vancouver Island North’s unique landscapes and natural wonders. The stacked structure of the icon naturally draws the eyes to the northern tip of the graphic, reminiscent of Vancouver Island North’s position on Vancouver Island. Serving as the focal point, we use the jagged lines of the shapes to imitate naturally occurring ridgelines, evoking a sense of ruggedness and adventure, and use flowing lines and curled elements to mimic topographic lines that create a connection to the region’s coastal roots.
  • Tailor-made for travellers seeking authentic wilderness experiences, we revamped VINT’s online presence with a custom web design filled with eye-catching photography, video clips, and an interactive itinerary explorer tool that allows users to plan their adventures with ease. Complete with a searchable, filterable stakeholder listings system, and a “favourites” tool for saving activities and businesses, users can curate their own personalized lists that align with their interests for an unforgettable trip.
  • The Homepage features custom iconography designed to convey the unique attractions and culture of Vancouver Island, and an interactive banner that entices interaction and encourages users to delve deeper into the website. Crowdriff was seamlessly integrated to allow the VINT team to easily include user-generated articles and social media posts into the site. To ensure no surprises during their stay and to maintain safety, we also included custom weather and tide feeds that offer up-to-date and pertinent information for enhanced trip planning.
  • A digital marketing brand awareness campaign introduced social media users to Vancouver Island North’s breathtaking landscapes, unique wildlife, and unforgettable experiences, with over 1.5 million ad impressions captured.

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Brand Development That Tells Your Unique Story

Array in Nanaimo, BC, is an award-winning brand development marketing agency that can help you build a recognizable brand that is uniquely yours. Whether you’re ready for a rebrand, brand refresh, or developing a new brand identity, we make sure you’re involved throughout the creative process, ensuring your voice and ideas are heard. From designing your brand logo to developing a marketing strategy that will showcase your unique brand personality, our creative team can help you craft a brand identity that truly stands out.
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Copywriting For Branding, Marketing & Advertising

Looking for a copywriter to help you craft your message? Advertising agency Array in Nanaimo, BC can help you meet your copywriting and content marketing needs with engaging, personalized, and compelling copy that gets to the heart of your message. Whether you need website copy, content for your blog, or to improve your SEO, we craft effective, meaningful, and conversion-focused copywriting that helps you engage with customers and make a memorable first impression.
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Results-Driven Digital Marketing Services

Nanaimo, BC digital marketing agency Array can help your business connect with the right audience with tailor-made marketing strategies. We create a digital marketing strategy tailored to your goals and customers, including SEO, social media marketing, search engine marketing, conversion tracking, and more. As an award-winning online marketing firm, we can help you define your online business objects and execute an online campaign that drives more traffic to your website, increases leads, and grows your business.
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Graphic Design That Drives Engagement

Need graphic design services? Array in Nanaimo, BC, Canada is an award-winning marketing agency that crafts beautiful visual designs that create impactful first impressions and drive brand recognition. From logo designs, business cards and stunning brochures to eye-catching web designs, billboards and brand identities, our team of creatives can help you turn your vision into reality.
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Marketing Solutions That Get Results

Array is an advertising agency in Nanaimo, BC, Canada that can help you grow your business. We take the time to understand you, your brand, and your marketing goals and identify opportunities to help you better engage with your audience. From brand development and marketing strategy to developing the best online marketing solutions to expand your business, our award-winning marketing solutions will help you grow your following, drive traffic, and bring in leads.
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Web Design + Development Focused on Your Business Goals

Looking for a web developer? Array is a Nanaimo, BC, Canada based web design, web development and marketing agency that builds beautiful, fully customizable and user-friendly websites tailored to your unique business needs, culture and message. Whatever your website needs, our award-winning web design + development services can help your business create a website that fits your brand, showcases your products & services, and helps you achieve your business goals.
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