Brand Messaging and Tone
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Location
Manitoba, Canada
Brio Insurance is a fun, quirky, and dedicated team insurance experts that help people get the best insurance in Manitoba. Their team reached out to Array to redesign their current website into one that would better serve as an efficient resource for clients to find answers to all their insurance questions. Working within existing style guides, we custom designed a brand new website that reflected the essence of their fun brand and shows customers why Brio Insurance aren’t your average insurance experts.
What did we do?
Content Design & Creation
Information Architecture Development
Narrative Tone Development
Responsive Website Graphic Design
Search Engine Optimization
UI/UX Design
Website Design & Programming
How Did We Help Them Out?
- Working with existing style guides, we expanded the brand’s voice with our own narrative tone to create a foundation for the brand’s essence for future marketing and communication efforts.
- An online quote form, which opens to a fullscreen modal window, is accessible across all pages to allow desktop and mobile users the ability to request a quote from any page of the website.
- A complimentary digital hero button colour complements existing brand colours while providing a dynamic effect that directs attention to call-to-actions.
- A searchable blog with category options for content enhances the content’s searchability and provides users with the option to either navigate or search the blog to find the information they’re looking for.
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