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GEN-FIND Research Associates Inc.
Tracing family roots across oceans and continents
Location
Nanaimo, B.C.

GEN-FIND Research Associates Inc. (GRA) is a small team of genealogists and researchers concentrating on traditional and forensic genealogy for public, private, and legal clients. We first partnered with them in 2009 to develop their website, and in 2015, we revamped the web design with a focus on digital marketing to enhance their SEO. In 2022, nearly a decade later, GEN-FIND was ready for a complete brand update and website redevelopment, moving their site from an outdated proprietary content management system and into the open-source CMS, WordPress. Here’s how we did it.

What did we do?
Brand Collateral
Content Design & Creation
Copywriting Strategy & Planning
Digital Assets
eCommerce Systems
Information Architecture Development
Responsive Website Graphic Design
Search Engine Optimization
UI/UX Design
Website Design & Programming
How Did We Help Them Out?
  • The team at GEN-FIND wanted their website to serve as a hub of information where their diverse clients could effortlessly access vital information without feeling overwhelmed. To do this, we fine-tuned their information architecture, ensuring a clear and direct path tailored for each type of user. By organizing services in a way that aligns with different client needs and introducing a two-tier navigation system, we’ve made the site more intuitive and user-friendly. Now, navigating through the site is smooth and straightforward, with the most important information always just a few clicks away.
  • An online store enhances GEN-FIND’s ability to reach a global audience by providing their clients from around the world with convenient, 24/7 access to purchase high-quality genealogical resources without geographical limitations.
  • We updated a client’s brand collateral to align with their new website. This included modernizing letterheads, business cards, and envelopes while keeping the brand’s original feel. The result is a fresh, professional look that ties in well with the website’s modern new look and feel. 
  • GEN-FIND’s website offers a vast array of genealogical resources, made easily accessible through a custom filtering system. This feature empowers users to swiftly pinpoint the exact resources they require, from articles to case studies and manuscripts, providing a seamless and focused search experience.
  • A “Request a Quote” button, now present on every page of GEN-FIND’s website, enhances user engagement and streamlines lead generation.
  • Given GEN-FIND’s content-rich website, it was crucial to enable users to access information quickly – whether it’s helpful resources, case studies, or payment options. To enhance content discovery, we introduced a comprehensive search function across the entire site. This upgrade ensures users can easily locate pertinent pages, making it effortless to find what they need, when they need it.
  • As an internationally recognized genealogical firm, GEN-FIND has clients from every reach of the globe, from Ireland to Japan and everywhere in between. To simplify transactions for clients worldwide, we implemented an online invoice payment system featuring automatic currency conversion to Canadian dollars, eliminating the need for manual currency calculations or costly mistakes. Now, clients can make payments confidently, knowing they’re paying the right price every time.
  • A client portal, one of the most custom and standout features of the website, is designed to streamline communication between the GEN-FIND team and their clients. This personalized login area enables direct interaction, document sharing, and information exchange, all in one secure, easy-to-access location.
Kind Words From Our Client

Thank you for the hard work, your persistence, and complete professionalism towards working with GEN-FIND – and myself in particular! I am not easy to please sometimes but your commitment in working with me paid off for both of us. We were able to provide you with more business and you provided us with a beautiful new website and glorious printed package. It is always such a pleasure dealing with you both and the staff at Array. We have worked together on multiple projects over the past decade plus and it has always resulted in a totally rewarding experience – so thank you for your loyal commitment to us on so many levels! Over the past two months with the website launch we have had multiple positive comments on how our new look presents to others and we, along with our prospective clients, are very pleased with the outcomes you have provided us with.

– Brian Hutchison

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