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IWCD

Award-winning construction company launches a fresh site.

A modern, two-story commercial building with a combination of wood, metal, and large glass windows. The structure features clean lines and a blend of natural wood siding with gray and white accents. The sky is clear, and the building is situated on a gravel parking lot with minimal landscaping.
Location
Nanaimo, BC
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IWCD is a full-service construction company and leaders in their industry for over 35 years. This locally owned and family-operated business offers high-quality, cost effective solutions that cover a vast range of construction services including general contracting, project management, and design build. As one of Canada’s Best Managed Companies with Platinum Club Status, they needed an upgraded website to stay current in an ever-evolving market and showcase their portfolio of completed projects. When they approached Array to help develop a clean and user-friendly site for desktop and mobile, we were eager to put on our creative hats and get to work.

What did we do?
  • Brand Messaging and Tone
  • Content Design & Creation
  • Information Architecture Development
  • Responsive Website Graphic Design
  • Search Engine Optimization
  • UI/UX Design
How Did We Help Them Out?
  • Crafted a professional and approachable brand voice that expresses their core values as a trusted and transparent business and speaks to the right clientele.
  • Wrote and published engaging web copy using a strong keyword analysis for SEO.
  • Created a responsive and mobile-friendly design that compliments their website. Mobile was important feature since they didn’t have that feature previously.
  • Designed and developed a custom, easy-to-navigate website. Advanced filtering allows clients to view and categorize their portfolio, so the right and relevant information can be found quickly.
  • Displayed professional photography front and centre to amplify services visually. We added custom features like parallax effects and nice scrolling transitions to keep prospective clients engaged and minimize bounce rates.
A laptop screen displaying the IWCD website homepage, showcasing strong web copy and SEO strategy. The site features a prominent image of a modern commercial building under a clear sky, with the tagline “Building Trust Since 1986.” There is a green "Explore Expertise" button below the tagline and a navigation bar at the top for projects, expertise, and company information.
A series of mobile screens showcasing different sections of the IWCD website. One screen highlights the "Building Trust Since 1986" tagline, another features the projects section with individual project listings, and the third screen describes the benefits of IWCD’s Design-Build delivery method.
The "We Are IWCD" page from the company website, featuring a prominent image of the IWCD building. Below the image, various highlights of IWCD’s history and achievements are displayed, including their founding in 1986 and commitment to local community organizations. Photos of key team members, including Greg Constable, Troy-Anne Constable, Savanna Constable, and Patrick Brandreth, are shown alongside their titles. The page also includes a section inviting users to "Get in Touch" to explore innovative building solutions.
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