Information Architecture Development
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Location
Nanaimo, B.C. | Victoria, B.C.
With an expansion of services and a new office in Victoria, BC, Lemon Tree Housekeeping approached our team at Array to help strengthen their online presence. To expand their cleaning and Airbnb management services to a wider region on Vancouver Island, we created a strategy focused on boosting visibility in these communities, drawing traffic to the website, and generating quality leads. A visually pleasing new web design, targeted digital marketing campaign, and smart SEO techniques successfully positioned Lemon Tree Housekeeping for growth, resulting in a steady new stream of happy clients.
What did we do?
Responsive Website Graphic Design
Search Engine Marketing & Online Advertising
Search Engine Optimization
UI/UX Design
How Did We Help Them Out?
- The web design features ample white space, a soft colour palette that emphasizes shades of yellow, green, and muted tones, and a clean and modern aesthetic that radiates a sense of freshness and professionalism.
- High-quality, colourful imagery adds a visual allure that conveys feelings of tidiness and elegance, reflecting Lemon Tree Housekeeping’s commitment to excellence and customer satisfaction.
- The navigation was designed with SEO and user experience in mind. The user-friendly navigation design prioritizes simplicity, allowing leads to effortlessly find the essential information that aligns with their needs, reducing bounce rates, increasing engagement, and improving SEO performance.
- A dynamic digital marketing campaign and geo-targeted landing pages provide a personalized experience for users in their regions. By aligning geo-targeted landing pages with hyper-local advertising campaigns and messaging, users are directed to pages optimized for their location, leading to higher click-through rates, ad engagement, and an increase in contact forms.
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