Brand Collateral
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Location
Nanaimo, BC
The Nanaimo Museum is a cornerstone in the Nanaimo community. Their programming is engaging and purposeful, showcasing not only where our society has been, but where it is going. In 2016, they were still using a website that had been created in 2010 – A lifetime ago in web years! With an outdated website aesthetic and collateral that no longer aligned with their forward-thinking vision, the Nanaimo Museum reached out to Array to help them reimagine and modernize their brand presence.
What did we do?
Branded Business Cards and Letterhead
Website Design & Programming
Awards
How Did We Help Them Out?
- With a focus on visuals and typography, the new Nanaimo Museum web design puts exciting features at the forefront. Custom-built on WordPress, the site ensures the staff can make effortless updates for the museum as exhibits and programs evolve. A well-planned interface promotes newsletter and membership signups, as well as donations, while its magazine-like flow offers readers a smooth and engaging experience.
- An annual report template ensures that stakeholders always stay informed. Just like with the website, the template was tailored for the team to easily update with new data and content when needed.
- A cohesive collection of marketing collateral evokes professionalism and establishes a memorable brand identity. We extended the distinctive minimalist aesthetic from their web design across their extensive print collateral, including business cards and letterheads, ensuring brand recognition at every touchpoint.
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