Brand Collateral
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Location
Canada
Shift is a team of talented designers and engineers providing clean energy solutions for homes, businesses, and municipalities across Vancouver Island and the Lower Mainland. From solar energy to EV charging stations and LED installations, this local company is paving the way for sustainability while helping clients save money. Shift originally partnered with Array to design vehicle wrapping. The final result was so successful, they recognized the need to elevate their brand across the board. From marketing assets to organic social media, and their website, we were ready to deliver.
What did we do?
Brand Messaging and Tone
Collateral
Content Design & Creation
Conversion Tracking & Optimization
Digital Assets
Information Architecture Development
Narrative Tone Development
Organic Social Media Management & Strategy
Responsive Website Graphic Design
Search Engine Optimization
Strategic Campaign Planning
UI/UX Design
Website Design & Programming
Awards
How Did We Help Them Out?
- When we first connected with Shift, they had an existing brand but it was challenging to translate across all mediums. This resulted in a lack of brand recognition that’s crucial to building client trust. To mediate this, we authored and designed a set of brand guidelines to create a standard for Shift Energy’s brand identity honing in on colour consistency. This included colour matching for print and digital mediums, rules for logo placement and usage, and typography styles. As a result, we not only elevated their brand to match their premium services, we also provided a handbook to maintain a premium and cohesive brand experience at every angle. The handbook served as a guideline for our graphic designers when creating vehicle graphics for Shift’s solar fleet.
- Shift has a large target market with a vast amount of content to match. To attract the right people, they needed a narrative tone that aligned with their brand personality and could effectively communicate their messaging. We identified three primary audiences and authored a brand voice that could adapt to each one directly. Our copywriters then created an organized hierarchy of content for their website by reevaluating how to segment information to get people where they need to be. As a result, navigating content is intuitive and simplified to keep their messaging clear.
- For Shift Energy, their website is often their first impression. And as a business that offers premium products, they needed a site to match. We designed and developed a user-friendly site allowing viewers to toggle, use list views, filter, and interact with information in a way that works for them. We integrated custom animated illustrations to keep audiences engaged and templates to keep their detailed case studies organized. We also fully optimized content with SEO tactics to ensure Shift Energy shows up on searches. The end result has successfully proven to generate and convert organic leads, and support their sales team to propel them to a top-tier level for sustainable energy solutions. And we’re proud to say this website won Gold in the 2021 Muse Awards and Platinum for Hermes for our efforts.
- With an updated brand and website, Shift needed marketing assets to support their launch and drive traffic to the site. We extended their new brand style and guidelines across a series of digital ads, signage, and social media posts. We also developed a MailChimp template and corporate collateral including business cards,e-signatures, and a branded letterhead to ensure Shift Energy builds brand awareness and recognition. For anyone who joins their company in the future, the standards are set—Shift is a brand that commands attention and delivers a high-end experience from start to finish.
- Our graphic design team continues to create marketing collateral to increase brand awareness and leads. They collaborated with our copywriters to create a beautiful brochure that uses holographic foil-printing to create dimension and lure readers into the copy. As Shift travels to tradeshows and conferences, our graphic designers created a podium graphic and stand-up banners with QR codes that direct people back to the website.
- To support their marketing efforts online, our graphic designers created podcast graphics, Youtube intro and extro animations, and social media assets. Our digital marketing team supports Shift with organic social media to ensure consistent posting on Instagram, Facebook, and LinkedIn.
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