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When Vancouver Island North Tourism (VINT) set out to rebrand and inspire a new wave of adventurous travellers to their region’s hidden gems, the team at Array was eager to help. Through a comprehensive rebranding effort, we aimed to infuse their organization with fresh energy that would entice travellers to step off the beaten path and immerse themselves in the raw, picturesque beauty of Vancouver Island North. Revitalizing their identity with market research, one-of-a-kind logo design, custom web design and development, and a brand awareness campaign, we aimed to awaken the spirit of adventure and transform online lookers into bookers.