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Violet Wild Cannabis Co.

Celebrating self-acceptance through customized cannabis experiences.

A deep purple background with the phrase
Location
Chemainus, BC
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Violet Wild Cannabis Co. is a family-owned and women-led local cannabis retailer. When they first came to us, they only had a name and a vision—establishing a brand that supports inclusive cannabis consumption and creates a community that fully embraces self-expression. So we rolled up our sleeves, put our creative minds together, and delivered a unique brand start-up package that really lights things up (and wins awards too).

What did we do?
  • Animated Video Creation
  • Brand Collateral
  • Brand Standards
  • Branded Business Cards and Letterhead
  • Custom Illustration & Iconography
  • eCommerce Systems
  • Email Marketing
  • Logo Design
  • Ongoing Newsletter, Blog Post & Article Writing
  • Organic Social Media Management & Strategy
  • Packaging & Merchandise Design
  • Website Design & Programming
Awards
Hermes 2024 Platinum Winner Ribbon
Hermes Creative Awards 2021 Gold Winner ribbon
How Did We Help Them Out?
  • Violet Wild wanted their brand to express authenticity and be free-spirited. To accomplish this, we developed a mood board and colour palette rooted in deep purple and sunny yellow that aligns with their values and strongly conveys their messaging visually.
  • Building from their colour palette, we designed a logo concept which utilizes hand-drawn lettering to anchor “Violet Wild” as the focal point. From there, we added arching text above and below their name creating a circular shape to showcase inclusivity while making it easy to apply on print materials (like stickers and business cards). The small inset of cannabis leaves adds balance and reinforces Violet Wild as a trusted business in the cannabis industry.
  • For their website, we created custom painted watercolour splashes to give a personal touch and add an extra creative element to round out the design. The splashes are scroll-triggered animated to express free and playful movement. And the site itself expertly uses white-space to reduce overwhelm and make navigating content simple and clear.
  • We then integrated their chosen POS and eCommerce platform, Dutchie, allowing their business to legally sell cannabis via their website using the “pay and collect” model specific to sales in B.C.
  • To help Violet Wild build their community and gain exposure, we designed social media assets and set them up with accounts to get their brand in front of the right people. We designed corporate collateral that included business cards, a letterhead and e-signature to maintain brand recognition at every touchpoint.
  • As a final touch, we custom designed packaging including paper bags and stickers to ensure a cohesive and consistent brand experience from start to finish.
  • We authored brand guidelines to ensure brand elements are used appropriately across all media.
  • Ongoing newsletters, blog posts, and organic social media management keep Violet Wild top-of-mind with their customers through continuous engagement and brand recall that cultivates brand loyalty.
Two versions of the "Violet Wild" logo. On the left, the logo is displayed on a white background with purple text. On the right, the logo appears on a textured purple background, with the name written in yellow. Both feature "Chemainus, BC" and a small cannabis leaf motif.
Three colorful backgrounds, each featuring the "Violet Wild" or "Stay Wild" text. The left has a bright yellow backdrop, the center a light purple with a circular "Stay Proud" logo, and the right an orange background with subtle cannabis leaf patterns.
A vibrant business card design featuring the "Violet Wild" logo in purple and yellow. The purple background card showcases the brand name in a lively handwritten font with a cannabis leaf symbol. The white card has a clean layout with contact details, emphasizing professionalism and creativity.
Violet Wild-branded stationery, including letterhead and stickers. The design integrates purple and yellow watercolor elements with the brand's name and logo, creating a playful and bold identity.
A Violet Wild-branded white shopping bag with yellow watercolor splashes and the brand name in a fun, handwritten style. The phrase "Stay Wild" appears at the bottom, tying in the brand's adventurous and free-spirited persona.
A laptop screen displaying Violet Wild's homepage, featuring the brand's logo and signature colors of purple and yellow.
A collection of mobile website screenshots showcasing different sections of Violet Wild's site, including an age verification screen, product categories, and a call-to-action for gift cards. The design is consistent with the brand's energetic style, with bold use of purple, yellow, and fun typography.
A website screen highlighting a map of Violet Wild’s location in Chemainus, BC, designed in a purple watercolor style. The brand's casual and wild nature is reflected in the playful "Stay Wild" handwritten message, blending well with the aesthetic of the shop.
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