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Westmark, based in Nanaimo, BC, is a leading construction company on Vancouver Island, specializing in commercial construction, multi-family developments & custom homes, mixed-use communities, and everything in between. Despite having a diverse portfolio and highly-refined construction process, Westmark felt their marketing efforts lacked focus and alignment with their organizational goals. Seeking to refine their marketing approach, Westmark partnered with Array in 2015. Bringing a fresh perspective and expertise, Array implemented a cohesive, purposeful, and all-inclusive marketing plan to redefine and strengthen their brand.