SEO Specialist

Are you motivated to achieve results? Do you like working with people to develop a plan? Do you engage and interact with online businesses? Are you curious about online behaviour and what motivates people to make buying decisions? If so, you might be a great candidate for our team’s next SEO Focused Digital Marketing Specialist.

Daily Responsibilities

• Keyword & Market Research, Keyword Analysis Reports
• SEO Site Audits
• Conversion Optimization
• Competitive Analysis
• Coordination of Access to Digital Properties (Business Accounts, Ads Accounts)
• Implementation of SEO Best Practices On & Offsite
• Local Business SEO Optimization
• Review Analytics and User Recordings to Optimize SERP & Conversions
• Digital Marketing Analysis, Reporting & Recommendations (Upsells)
• Supporting the development of Information Architectures
• Content Creation for Blogs
• Content Creation for Digital Ads
• Coordination of Digital Ad Assets
• Support with Execution For Search Engine Marketing (Adwords/Display Ads)
• Support with Execution and Review For Social Media PPC
• Support with Direct Communication with Retainer Clients
• Support with Digital Marketing Strategy and Quote Development

Required Skills:

• Knowledge of Google Analytics, Ads, Search Console, and SEO Strategy
• Understanding of Meta and LinkedIn Business Suites & Ad Managers
• An active presence across multiple social media platforms (aka social media savvy)
• Data and results-driven
• High school graduate or equivalent
• Attentive listener
• Confident meeting with clients face-to-face and answering the phone
• Strong communication skills
• Highly organized
• Must be a team player

Preferred Skills:

• Meta or Google Certified (Or in progress)
• Experience using Canva Pro
• Well-versed in Google Workspace
• Knowledge of WordPress Content Management
• Optional: Bachelor’s degree in marketing and/or communications (or similar degree)

Hours:

This position is full-time or part-time, Monday to Friday / 30+ hours per week. At this time, we are not considering applications from out of the country, and the ideal candidate is able to work part-time in our Nanaimo office, and part-time from home, remotely. We’re TWAT’s — Tuesday, Wednesday & Thursday in the office, Monday & Friday from home.

Compensation:

Negotiable based on skills and experience – we are open to hearing from applicants of all levels. As a reference, 5+ years of experience starts at $60,000 annually. A benefits package is available for employees after a probationary period provided they maintain full-time employment. Additionally, we include an annual health & wellness payment to help you take care of your personal well-being.