Nanaimo, B.C. | Victoria, B.C.
As Lemon Tree Housekeeping continued to grow, so did the range of services and clients they support. What began as a house cleaning business expanded to include property management, vacation rental oversight, executive home care, and handyman services. With this growth came the need for a website that could clearly communicate the full scope of their services while presenting the business at a level that reflects the clients they now serve.
To support this next phase, Lemon Tree Housekeeping partnered with Array to rebuild their website. The focus was on refining the structure, creating clearer service pathways, and strengthening the site’s foundation for search visibility. The result is a more intentional, service-driven website that improves clarity and usability while reinforcing a polished, professional presence for both new and existing clients.
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Information Architecture Development
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Logo Design
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Responsive Website Graphic Design
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Search Engine Marketing & Online Advertising
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Search Engine Optimization
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Website Design & Programming
- Building on the original tree icon, the logo was refined by combining the existing leaf shape with a simple lemon form. This simplification allows the mark to scale more effectively at smaller sizes, work cleanly in single-colour applications, and maintain stronger consistency across web and print. By keeping the integrity of the original icon intact, the update refreshes the brand without sacrificing recognition.
- The website design emphasizes clarity, professionalism, and approachability through a clean layout, generous spacing, and a colour palette that allows the content to lead. Photography is used thoughtfully, highlighting professional imagery that reinforces a sense of care, reliability, and attention to detail.
- Navigation and page structure were refined with both usability and search visibility in mind. By breaking services into individual, purpose-driven pages, the site provides clearer entry points for users while establishing a stronger foundation for organic search performance.
- An ongoing digital marketing strategy combining Google Ads and search engine optimization continues to be a primary driver of traffic to the website. Paid search represents the largest source of new users, accounting for just over one-third of total site traffic, while organic search follows closely, contributing nearly a quarter of all users throughout the year. Together, these efforts support sustained visibility and consistent demand rather than short-term spikes. Maintaining a strong presence across both paid and organic search ensures Lemon Tree Housekeeping remains visible to users actively searching for their services, supporting long-term growth and ongoing lead generation.
