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We’re glad you found Array and choose to get in touch. So enough about us, what about you?

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Brand Creative Questionnaire

Welcome to the Array’s brand creative questionnaire. Please fill out the form below with as much detail as possible to aid us in creating the perfect brand identity for your organization.

  • 1. About the Business

  • In the event multiple people within your company are completing a brief, we'd like to know who said what please.
  • We'll send you a copy of your completed brief.
  • (For example Our company's full name is Array Studios Inc. but our logo just has the word Array)
  • (For example CEO, CMO, President, Marketing Director, Board of Directors etc.)
  • This should be your elevator pitch. If you had only 20 seconds to explain your product or service to someone, what would you say?
  • People connect through stories. Storytelling is an effective way to create and sell a brand image. We'd love to know a bit more about your existing story.
  • If we're going to be working with you on your Brand Messaging Strategy, we might have asked for this information already. Feel free to write "skip" if we have.
  • Friendly, approachable, quality, honest, trustworthy, modern, sleek, playful, whitty...
  • Business cards, printed brochures, ads, exterior signage, photography of your office, business plan, marketing strategy etc. If you already work with our team, use the "skip" method again here.

  • 2. About Your Customers

  • Tell us more about the type of person who will be using or purchasing your services/products. If you have documentation on this, we'd love for you to share it.
  • As in 45% is your primary, your secondary is 35% and your tertiary is 10% of your sales revenue.
  • Uptight, friendly, price-conscious, mature, quality driven, micromanager...

  • 3. About Your Competition

  • Please provide competitors URL with what you like or dislike about their brand presence. If you can think of more then three that could be helpful, please share!
  • Service, local, price, whatever it is, try to give us as much detail as possible.

  • 4. About the Identity

  • Tell us about your pain points. What needs to be fixed or improved. Is there anything you like about it?
  • As in, we love the colour blue or we absolutely hate the colour red. Or we love pastels and hate neon colours. Or this colour has a lot of meaning to the ownership team.
  • For example, we'd like to see a circle, west coast tree, a letter formation, or coastal wild flower in our logo.
  • For example, think specifically within your industry or suppliers/vendors/other business you work with. Do you like the font? Are you drawn to the type of illustration? What about the overall style speaks to you?
  • This does not need to be related to your industry. We want to get a feel for what brands your drawn too. Please note the URL or Social Media channels, and what specific aspects you find most appealing or relevant about this brand (icon, photography, colour, storytelling, ads etc.)
  • For example, we're a suite and tie, a lumberjack, a sport star, gym rat, business casual, networking enthusiast, fine wine etc. Be fun and get creative!