Excavating an old website to create a modern look

Macon Industries Inc. is a leading team of experts specializing in international diamond core drilling and mining solutions. And they’ve been a partner of Array’s since 2009. Over the years, we’ve designed and developed different iterations of their website to help them stay current and adapt to their growth. This year they were due for another upgrade, so we redesigned their website with a new structure and look to help streamline their user experience and attract new leads.

What Work Did We Do For Them?

  • Custom web design + development for desktop and mobile devices
  • SEO integration
  • Digital Marketing Landing Page
  • Product Comparison Chart

How Did We Help Them Out?

  • To help attract more qualified leads, our digital marketing team ran a keywords analysis to optimize search engine results. We strategically integrated top choice keywords throughout the website to help Macon rank better and designed a landing page to get prospective clients to take action faster.
  • Our graphic design team moved away from the original white background and darkened the website to better align with their target audience. We used bursts of bright orange and large content blocks to create contrast and balance across all pages.
  • Our web development team built a responsive website that’s both mobile and desktop-friendly. They added customized features into the backend that gives Macon the ability to add or remove content blocks as needed as well as the ability to swap between video or image uploads.
  • We designed intuitive navigation to get users to the right information quickly and set the site in motion using animated hover states. Our graphic designers also created a customized product comparison chart to visually showcase how Macon’s products function.

Read up on another awesome project.

Want to get your project started with us?

array(4) {
  [0]=>
  object(WP_Term)#33370 (11) {
    ["term_id"]=>
    int(28)
    ["name"]=>
    string(17) "Brand Development"
    ["slug"]=>
    string(17) "brand-development"
    ["term_group"]=>
    int(0)
    ["term_taxonomy_id"]=>
    int(28)
    ["taxonomy"]=>
    string(13) "work-category"
    ["description"]=>
    string(628) "

Brand Development That Tells Your Unique Story

Array in Nanaimo, BC is a brand development marketing agency that can help you build a recognizable brand that is uniquely yours. Whether you’re ready for a rebrand, brand refresh, or developing a new brand identity, we make sure you're involved throughout the creative process, ensuring your voice and ideas are heard. From designing your brand logo to developing a marketing strategy that will showcase your unique brand personality, our creative team can help you craft a brand identity that truly stands out.
" ["parent"]=> int(0) ["count"]=> int(42) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } [1]=> object(WP_Term)#33221 (11) { ["term_id"]=> int(30) ["name"]=> string(17) "Digital Marketing" ["slug"]=> string(17) "digital-marketing" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(30) ["taxonomy"]=> string(13) "work-category" ["description"]=> string(627) "

Results-Driven Digital Marketing Services

Nanaimo, BC digital marketing agency Array can help your business connect with the right audience with tailor-made marketing strategies. We create a digital marketing strategy tailored to your goals and customers, including SEO, social media marketing, search engine marketing, conversion tracking, and more. As an award-winning online marketing firm, we can help you define your online business objects and execute an online campaign that drives more traffic to your website, increases leads, and grows your business.
" ["parent"]=> int(0) ["count"]=> int(13) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } [2]=> object(WP_Term)#34984 (11) { ["term_id"]=> int(29) ["name"]=> string(14) "Graphic Design" ["slug"]=> string(14) "graphic-design" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(29) ["taxonomy"]=> string(13) "work-category" ["description"]=> string(476) "

Graphic Design That Drives Engagement

Need graphic design services? Array in Nanaimo, BC, Canada is a marketing agency that crafts beautiful visual designs that create impactful first impressions and drive brand recognition. From logo designs, business cards and stunning brochures to eye-catching web designs, billboards and brand identities, our team of creatives can help you turn your vision into reality.
" ["parent"]=> int(0) ["count"]=> int(59) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } [3]=> object(WP_Term)#34981 (11) { ["term_id"]=> int(27) ["name"]=> string(24) "Web Design + Development" ["slug"]=> string(13) "web-developer" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(27) ["taxonomy"]=> string(13) "work-category" ["description"]=> string(593) "

Web Design + Development Focused on Your Business Goals

Looking for a web developer? Array is a Nanaimo, BC, Canada based web design, web development and marketing agency that builds beautiful, fully customizable and user-friendly websites tailored to your unique business needs, culture and message. Whatever your website needs, our award-winning web design + development services can help your business create a website that fits your brand, showcases your products & services, and helps you achieve your business goals.
" ["parent"]=> int(0) ["count"]=> int(83) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }