A fun new brand for an outside-the-box bedroom community.


Tourism Coquitlam

With a new Tourism department, the City of Coquitlam required a modern website to welcome visitors and showcase all the great local events, entertainment, recreation and more that is available in and around the area. They were in need of complementary brand development that included an inviting logo and professional business cards for tourism staff.

What Work Did We Do For Them?

  • Brand development
  • Business card design
  • Custom web design
  • Website programming

How Did We Help Them Out?

  • The thick rounded lines of the logo typography give a friendly, inviting, and approachable feel. The flowing and interconnected typography speak to adventure, nature, and authenticity. Together, these elements convey a sense of fun that pushes Coquitlam out of the stereotype of being a “Bedroom Community” and showcases possibility. The even letter forms/height across the logo minimizes the feeling of being busy or too hard to read. By extending the “T” across, we create a cohesive group with a linear shape. This creates a strong focal point making it visually more impactful and easier to read.
  • The tagline communicates that when you visit Coquitlam there’s always something to experience, enjoy, and explore. Array also worked with the city to develop their hashtag campaign.
  • Easy-to-navigate website architecture offers visitors clear dynamic information about current and upcoming things to see and do, eat and drink, and stay and plan. The bright colours of seafoam blue and spring green were chosen to highlight creativity and confidence while communicating safety and calm. Feature cards for events and activities offer a strong visual appeal, while special functionality allows for interactive and collaborative event calendars with a submittable event form to post listings online.
  • Online advertisements were also developed with the new brand to incorporate the colours, fonts, taglines and look and feel of the website. Business cards were then created to provide further consistency and professionalism to the Tourism department’s ongoing marketing efforts.

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