Keeping residents of a small and growing community connected online.

The Town of Port McNeill is a northeastern community located on Vancouver Island with plenty of room to move, breathe and grow. Known for beautiful beaches, rugged mountain trails, and coastal rainforests, Port McNeill offers an affordable outdoor lifestyle for residents, setting itself apart as a place to live and visit. Recognizing their website was in need of an upgrade, they approached Array to help design and build a website that could clearly articulate important information to residents and make a great first impression for anyone looking to invest in the community.

What Work Did We Do For Them?

  • Custom hand-drawn typography
  • Secondary Brand Colour Palette
  • Custom web design + development for desktop and mobile devices

How Did We Help Them Out?

  • Port McNeill had an existing logo but no other brand assets to support their visual identity. We created a primary and secondary colour palette and created custom hand-drawn typography based on their existing logo assets and west coast roots. We then thoughtfully integrated this throughout the site.
  • We established content hierarchy using clear and intuitive categories, links, and drop-down menus that are also reflected in the footer.
  • Added a search bar to the top-level navigation to get residents and visitors to relevant information fast.
  • Designed unique textures that resonate with the natural elements of the logo and included colourful hover states to keep the website visually engaging.
  • Developed the site to be desktop and mobile-friendly to keep residents connected on all devices.

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Brand Development That Tells Your Unique Story

Array in Nanaimo, BC, is an award-winning brand development marketing agency that can help you build a recognizable brand that is uniquely yours. Whether you’re ready for a rebrand, brand refresh, or developing a new brand identity, we make sure you’re involved throughout the creative process, ensuring your voice and ideas are heard. From designing your brand logo to developing a marketing strategy that will showcase your unique brand personality, our creative team can help you craft a brand identity that truly stands out.
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Graphic Design That Drives Engagement

Need graphic design services? Array in Nanaimo, BC, Canada is an award-winning marketing agency that crafts beautiful visual designs that create impactful first impressions and drive brand recognition. From logo designs, business cards and stunning brochures to eye-catching web designs, billboards and brand identities, our team of creatives can help you turn your vision into reality.
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Web Design + Development Focused on Your Business Goals

Looking for a web developer? Array is a Nanaimo, BC, Canada based web design, web development and marketing agency that builds beautiful, fully customizable and user-friendly websites tailored to your unique business needs, culture and message. Whatever your website needs, our award-winning web design + development services can help your business create a website that fits your brand, showcases your products & services, and helps you achieve your business goals.
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